Circulation Marketing Manager

FLYING Media Group is a leading media and publication company dedicated to delivering high-quality content and engaging experiences to our readers. With a wide range of print and digital publications, we strive to provide valuable information and entertainment across various industries. As a Circulation Marketing Manager, you will play a crucial role in driving the growth of our circulation and optimizing our revenue base strategies. We are seeking a candidate that is creative, analytical, hard-working, deadline-driven, service-oriented and curious about how things work! This position will report to our corporate headquarters located in Chattanooga, TN.

About FLYING Media Group:

FLYING Media Group is a media company that publishes the flagship print publication FLYING Magazine along with Plane & Pilot, Business Air, Aircraft For Sale, Kitplanes, Aviation Consumer, Aviation Safety, IFR Magazine, www.flyingmag.com, www.aircraftforsale.com, www.bydanjohnson.com, www.airlinegeeks.com, www.kitplanes.com, www.planeandpilotmag.com and www.avweb.com. As aviation’s only consumer and B2B publisher, FMG touches every sector of aviation. We help pilots, aircraft owners, and fleet operators achieve proficiency in all aspects of investing in and flying aircraft. We are a remote-first company with an excellent team of aviation writers and great brand authority in the aviation industry. We cover all aspects of general aviation, from experimental and homebuilt aircraft through business and commercial aircraft. 

Responsibilities:

• Create and execute a marketing plan and budget for selling and renewing subscriptions and advertising.
• Plan to deliver the correct number of subscriptions to meet the advertising rate base. 
• Handle all the auditing and statement filing details to prove rate base numbers.
• Analyze, develop and implement circulation plans.
• Study the results of promotions, testing scenarios, and marketing surveys to determine effectiveness. 
• Manage all the vendors and suppliers, such as fulfillment company, newsstand distributor, audit bureau, etc.
• Budget all department revenues and expenses and manage it throughout the year. This may include running “models” that can handle the thousands of details that go into a circulation budget. 
• Analyze all circulation activities so that proper business decisions can be made, such as which sources to use for subscription sales or how the rate base should be adjusted.
• Produce monthly reports and make recommendations based on the findings in those reports. 
• Analyze any part of the circulation business to uncover the source of problems, and make recommendations to fix them.
• Deliver strategic solutions as liaison between third party vendors and clients, while continually using effective analysis to improve processes
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Responsible for exceeding the circulation revenue, volume goals and budgets and will be responsible for reporting and forecasting results.
• Review and approve all information regarding updates, production, and warehouse activity
• Recommend improvements to customer service and report on trends
• Determine optimal mail class and track shipments
• Review and approve invoicing to ensure accuracy for work performed and per contract rates

Requirements: 

– Bachelor’s degree in Marketing, Business Administration, or related field.

– Proven experience as a Circulation Marketing Manager or in a similar role within the media industry. 

– Strong knowledge of circulation marketing strategies and best practices. 

– Proficiency in data analysis and the ability to translate insights into actionable marketing strategies. 

– Experience managing subscription programs and implementing customer retention initiatives. 

– Excellent project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.

– Strong analytical, problem-solving, and decision-making skills. 

– Excellent written and verbal communication skills. 

– Proficiency in using marketing automation tools, CRM systems, and data analytics platforms. 

– Knowledge of industry regulations and compliance standards related to circulation marketing. 

Join the dynamic team at Flying Media Group and contribute to the growth and success of our company. This position will report to our corporate headquarters located in Chattanooga, TN. Apply today!

FLYING Media Group and all affiliates are an equal opportunity employer.

FLYING Magazine