Marketing Coordinator

About Bask & Lather LLC: Bask & Lather LLC, a distinguished e-commerce haircare company based in Westchester, specializes in crafting high-performance hair care products. We are on the lookout for a dedicated and imaginative Marketing Coordinator to become an integral part of our dynamic team.

Our Mission: Dedicated to formulating premium, science-backed hair care products using natural ingredients, we are committed to nurturing healthier hair, stimulating growth, and empowering our customers with the knowledge and tools to attain vibrant, luscious, and resilient hair, all while prioritizing affordability and customer satisfaction.

Role Overview: Are you a creative and meticulous individual with a zeal for digital marketing, design, and graphic expertise? If you are, this is your opportunity to embark on a journey with us as a Marketing Coordinator. In this role, you will play a pivotal role in executing global marketing strategies to enhance brand recognition and propel growth in the haircare (consumer packaged goods) industry. Your responsibilities encompass supporting the implementation of annual marketing strategies, quarterly objectives, and maintaining our brand’s identity.

Key Responsibilities:

1. Content Management:

• Create, refresh, and curate website content, including blog articles, project galleries, and videos pertaining to our hair care products.
• Develop email campaigns, spotlighting the features and benefits of our high-performance hair care products while staying true to our brand’s value proposition.
• Spearhead SMS marketing initiatives.

2. Content Collaboration:

• Oversee incoming content from affiliates and paid influencer partners.
• Collaborate closely with the Social Media team to synchronize campaigns with the content calendar, and provide support for social media coordination.
• Manage live events (moderation, set-ups).

3. Design and Branding:

• Update branded collateral such as brochures, flyers, and special event materials while preserving our brand’s aesthetic.
• Generate marketing templates for internal departments, including client relations and customer service teams.
• Identify photography opportunities, arrange professional photoshoots, and edit/retouch images.

4. Asset Management:

• Supervise a digital asset library, ensuring updates are shared with dealer partners and the client relations team.

5. Market Research:

• Conduct research to gain insights into our target audience, industry trends, and competitors in the haircare (consumer packaged goods) sector.

6. Event Participation:

• Participation in events and trade shows is essential.

Requirements:

• Bachelor’s Degree in marketing, communications, graphic design, or related field.
• 2-4 years of professional marketing experience.
• Proficiency in Adobe Creative Suite, with a strong focus on Photoshop and InDesign (Illustrator and Premiere Pro skills are a plus), Canva.
• Experience with website editing (basic HTML), email marketing (Klaviyo), and SMS marketing.
• Strong writing and proofreading skills.
• Strong social media and digital marketing skills and experience are a must.
• Exceptional organizational skills, capable of managing multiple projects in a fast-paced environment.
• Understanding of digital marketing channels (SEO, SEM, social media) 
•  Excellent copywriting skills for various marketing materials – Ability to analyze data and derive actionable insights 
• Strong market research skills to identify trends and target audience preferences
• Knowledge of e-commerce platforms and strategies
• A proactive and innovative mindset.
• Familiarity with affiliate and influencer marketing is preferred.

Additional Responsibilities:

• Assist in managing marketing channels, including paid search, SEO, email, social media, influencer, and affiliates.
• Support marketing research efforts.
• Monitor key performance metrics (KPIs) to evaluate marketing effectiveness and recommend necessary adjustments.

A bachelor’s degree in Marketing, Advertising, or a related field is desirable but not required.

If you are prepared to make a significant impact on our brand and be part of an innovative team in the haircare (consumer packaged goods) industry, we encourage you to apply and join us on this exhilarating journey!

BASK AND LATHER LLC