Brand Asset Coordinator

Rhoback is looking for an organized, motivated, and detail-oriented Brand Asset Coordinator to join our brand team with a primary focus on managing all on and off-site photo shoots. By focusing on the entire itinerary of the shoots, this position will require a high level of attention to detail and organizational skills. This position will have a wide range of responsibilities, but will mainly focus their time on developing shoot schedules, selecting outfits for models, tracking product that has been shot and/or that needs to be shot, and developing shoot run of shows, among other roles.

The Brand Asset Coordinator should be enthusiastic to plan and execute photo shoots. The best candidate will be eager to come in and learn the products, while having exceptional communication skills. This person will be responsible for working with several departments including the media house, design team, merchandising team and brand team. By coordinating both in studio and out of studio shoots, this person will work on tracking all product that needs to be shot in studio and out of studio, selecting locations that fit the current season’s color stories, coordinating outfits, pairing accessories, scheduling models, booking travel, and following the style guide to make sure all pairings remain on brand. There may be opportunity for travel to have a presence on out of studio shoots to help execute, while keeping a strong attention to detail.

This role will be based in Charlottesville, VA. Individual will be reporting to Rhoback’s Brand Manager and will work closely with Rhoback’s media house, founders, and merchandising team, among others.

Position Responsibilities:

• Create run of show for content shoots, including a detailed itinerary for travel, outfits, shoot locations, and timing.

• Select gear that fits into each shoot, while properly pairing it with the necessary tops/bottoms/accessories/footwear.

• Work with warehouse and photography team to clearly organize and track all new items needing to be shot in the photo studio.

• Work with the merchandising and email teams to develop tracker for all items needing lifestyle shots and the status of the shots being completed.

• Establish network of models and model agencies across the country that are on brand and represent Rhoback’s customer base.

• Develop network of freelance photographers and videographers to lean on for help when necessary.

• Help lead all in-studio shoots by tracking all product being shot, cross referencing the shot list, making sure all shots fit the style guide, and pairing the necessary accessories.

• Help execute Rhoback’s style guide, fitting the products being shot to the setting they’re being shot in.

• Help pack all gear, making sure all necessary items are packed and/or steamed and ready to be shot.

• Work with media house to prepare them for what outfits will be shot, helping them create a shot list for all necessary shots.

• Manage the pulling and returning of all inventory from shoots, while making sure it is all properly accounted for in the inventory system.

Requirements:

• College degree required, ideally in Marketing.

• Strong knowledge and understanding of the Microsoft Office Suite, specifically Excel, PowerPoint, and Outlook.

• Clear organization skills and ability to manage multiple projects at once.

• Possess eye for color and stays current with industry trends, specifically in the activewear and golf markets.

• Keen eye for photogenic locations and ability to diversify types of locations.

• Excellent written and verbal communication skills.

• Strong attention-to-detail and ability to act on the fly.

• Desire to work with several teams in a collaborative environment.

• Comfortable owning and improving current processes.

• Must be willing to travel for destination photoshoots

• Self-starter with a strong work ethic and desire to make a positive impact.

• No-task-too-small attitude.

• Trustworthy and full of integrity.

Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.

Rhoback