Position: Director of Marketplaces and 3rd Party eCommerce
Objective: The Director of 3rd Party and Marketplaces is responsible for leading and executing on the North American strategy and sales results for 3rd Party eCommerce, Marketplaces, i.e., Amazon, Wal-Mart, Target, aiming to drive revenue growth, enhance profitability, and increase market share. This role involves maximizing existing accounts and capitalizing on emerging opportunities while maintaining a premium position for our company and retailers.
Key Responsibilities:
- Drive double-digit revenue growth and increase profitability for Marketplaces and 3rd Party Partners.
- Develop and implement strategies to boost sell-through rates. With an emphasis on Amazon, Wal-Mart, Target and our 3P partner broker model.
- Foster strong relationships with marketplace and online accounts, ensuring consistent and premium representation of Victorinox’s products, marketing, and merchandising.
- Conduct Trade Terms Framework negotiations with 1P and 3rd Party/Pureplay eCommerce accounts.
- Analyze market trends and customer data to identify opportunities and optimizations.
- Ensure all product catalogs and assortments are up to date with the most current information.
- Lead the team in product launches, price changes.
- Partner with the Marketing team on all aspects of marketing and merchandising alignment with global efforts.
- Actively manage and optimize catalogs for all sites to ensure we are visible listings and are optimizing searchability and A+ content.
- Collaborate with Online Enforcement to protect our brand vision and premium position.
- Oversee performance marketing to align with subsidiary and channel strategies.
- Effectively monitor and manage the efficiency of the marketing strategy towards increased sell-through in partnership with Marketing, Agencies, and Global teams.
- Implement effective forecasting strategies for resource allocation while integrating key marketing activities into forecasting.
- Ensure inventory levels are ideal for sales expectations and expected WOS on hand.
- Continued 3PL management and analysis to determine most cost-effective model and inventory levels.
- Promote transparency and collaboration across the organization.
- Collaborate with Authorized 3P partners and sales teams to facilitate mutual growth.
- Develop, lead, and mentor and team to achieve top performance.
Required Experience:
- A proven track record of driving revenue and profitability growth for premium brands.
- Proven ability to negotiate with Amazon 1P Vendor.
- Extensive experience in 3rd Party selling strategies, including 1P, 3P, Partners, and Pureplay.
- Experience managing and developing performance marketing plans to drive revenue.
- 5+ years of vendor and seller central page optimization and conversion optimization experience.
- 5+ years of experience working with Amazon.
- Previous experience with global premium brands.
- Previous P&L management
- A college degree in business or equivalent experience.
- Actively engaged in the industry.
- Previous employment at Amazon.
- SEO experience
Preferred:
- Experience with PIM systems.
- Knowledge of Salesforce B2C Commerce.
- Relevant certifications in Amazon Advertising.
Skills: Microsoft Excel · Analytical Skills · Marketing Strategy · Amazon Marketing Services (AMS) · Google Analytics · Business-to-Business (B2B) · Retail Sales
Victorinox is an Equal Opportunity Employer.
Victorinox
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