Director of Marketplaces and 3rd Party eCommerce

Position: Director of Marketplaces and 3rd Party eCommerce

Objective: The Director of 3rd Party and Marketplaces is responsible for leading and executing on the North American strategy and sales results for 3rd Party eCommerce, Marketplaces, i.e., Amazon, Wal-Mart, Target, aiming to drive revenue growth, enhance profitability, and increase market share. This role involves maximizing existing accounts and capitalizing on emerging opportunities while maintaining a premium position for our company and retailers.

Key Responsibilities:

• Drive double-digit revenue growth and increase profitability for Marketplaces and 3rd Party Partners.
• Develop and implement strategies to boost sell-through rates. With an emphasis on Amazon, Wal-Mart, Target and our 3P partner broker model.
• Foster strong relationships with marketplace and online accounts, ensuring consistent and premium representation of Victorinox’s products, marketing, and merchandising.
• Conduct Trade Terms Framework negotiations with 1P and 3rd Party/Pureplay eCommerce accounts.
• Analyze market trends and customer data to identify opportunities and optimizations.
• Ensure all product catalogs and assortments are up to date with the most current information.
• Lead the team in product launches, price changes.
• Partner with the Marketing team on all aspects of marketing and merchandising alignment with global efforts.
• Actively manage and optimize catalogs for all sites to ensure we are visible listings and are optimizing searchability and A+ content.
• Collaborate with Online Enforcement to protect our brand vision and premium position.
• Oversee performance marketing to align with subsidiary and channel strategies.
• Effectively monitor and manage the efficiency of the marketing strategy towards increased sell-through in partnership with Marketing, Agencies, and Global teams.
• Implement effective forecasting strategies for resource allocation while integrating key marketing activities into forecasting.
• Ensure inventory levels are ideal for sales expectations and expected WOS on hand.
• Continued 3PL management and analysis to determine most cost-effective model and inventory levels.
• Promote transparency and collaboration across the organization.
• Collaborate with Authorized 3P partners and sales teams to facilitate mutual growth.
• Develop, lead, and mentor and team to achieve top performance.

Required Experience:

• A proven track record of driving revenue and profitability growth for premium brands.
• Proven ability to negotiate with Amazon 1P Vendor.
• Extensive experience in 3rd Party selling strategies, including 1P, 3P, Partners, and Pureplay.
• Experience managing and developing performance marketing plans to drive revenue.
• 5+ years of vendor and seller central page optimization and conversion optimization experience.
• 5+ years of experience working with Amazon.
• Previous experience with global premium brands.
• Previous P&L management
• A college degree in business or equivalent experience.
• Actively engaged in the industry.
• Previous employment at Amazon.
• SEO experience

Preferred:

• Experience with PIM systems.
• Knowledge of Salesforce B2C Commerce.
• Relevant certifications in Amazon Advertising.

Skills: Microsoft Excel · Analytical Skills · Marketing Strategy · Amazon Marketing Services (AMS) · Google Analytics · Business-to-Business (B2B) · Retail Sales

Victorinox is an Equal Opportunity Employer.

Victorinox