Marketing and Data Analyst

Belle tire is looking for a proven, hands-on Marketing and Data Analyst who is ready and capable of handling the responsibility of supporting and driving key business categories. We seek an entrepreneur motivated and passionate about driving customer demand, volume and profitability.

This role requires an always learning mindset and hunger for uncovering the “why” when it comes to business questions and consumer behavior. This is an exciting opportunity to learn and grow with guidance from marketing leadership and contribute to evolving the go-to-market strategies.

Duties and Responsibilities:

• Use technical skills set to pull, mine and leverage data for business opportunities and insights.
• Manipulate, integrate and connect data from different sources
• Understand the context for the data well enough to clean and transform it into a form useful for subsequent analysis
• Perform complex data/statistical analysis and explain to management
• Utilize data visualization and dashboard tools
• Develop and use a predictive model
• Bring to life the business/consumer story from the data — Observation/Fact, Implications and Potential Recommendations or Considerations
• Data mine from a variety of internal and external sources
• Drive business and customer decision making and support strategic business initiatives
• Customer facing pricing and promotional strategy
• Regional and store-level conversations, support, and solutions
• Competitive intelligence and real-time monitoring of initiatives
• Tracking & measurement of performance and impact
• Managing ad-hoc information requests made by key marketing and business leaders across the organization, including organizing and coordinating the necessary data and materials.
• Completing customer pricing requests
• Identify and communicate business, consumer or competitive white spaces and execute into new business opportunities.
• Manage, partner, collaborate and motivate peers, executives and other key stakeholders across the organization.

Minimum Qualifications:

• 1+ years relevant full-time experience working with data
• Bachelor’s degree in economics, finance, marketing, statistics, mathematics, computer science or relevant discipline
• Experience writing SQL queries
• Excellent mathematical/statistical and logic skills
• Strong, proven background in Excel
• Ability to partner, collaborate and motivate peers, executives and other key stakeholders across an organization.
• Ability to manage multiple projects concurrently
• Experience with R, or Python
• Experience in modelling, data science, or machine learning a plus but not mandatory
• GIS mapping software experience a plus but not mandatory

Desired Qualifications:

• Automotive, Tire or Auto Service Industry experience
• Strong, proven background in R, or Python
• Experience in modelling, data science, or machine learning
• GIS mapping software experience

Working Conditions: Work days are typically Mon-Fri, some overtime may be required, and the position is considered on-call for all days of the week. Office environment requiring long periods of sitting, and operation of standard office equipment.

Belle Tire