Product Marketing and Communications Manager

A leading health and wellness consumer brand is looking for Product Marketing and Communications Manager to support marketing collateral online and offline within a 3 month project!

Job Details

TEMP: 3 MONTHS DURATION

ON-SITE: TORRANCE, CA

PAY: $35-$37/HR

Responsibilities

• Devise and overseeing the strategy and management of all product marketing campaigns within specific business categories.
• Coordinate product marketing communications, planning and executing campaign elements in collaboration with cross-functional teams and members.
• Review and revise all relevant product marketing communication materials for both members and customers, in close cooperation with product managers.
• Ensure that all product marketing communications and touchpoints are aligned with business objectives and optimized for precise messaging and relevance, closely collaborating with regional and corporate teams.
• Serve as the primary point of contact, closely working with cross-functional teams to coordinate communications across offline and online channels, such as websites, email, text messaging, flyers, and phone systems.
• Manage product marketing communications calendars for launching campaigns, promoting products, and pre/post launch communications.
• Collaborate with various marketing teams, including worldwide and North America to facilitate product launches and promotions within selected business categories.
• Lead the way in updating and modifying online and printed product catalogs, collaborating with product managers, WW, web, marketing, and other cross-functional team members.
• Plan and create product marketing materials, including overseeing content and design for all product-related literature, downloadable tools, annual operating plans, and branded apparel.
• Conceptualize, source, and execute an annual calendar of product promotions and campaigns for pertinent categories.
• Supervise product updates on various online platforms by working with the social media team, web team, DTS, and third-party collaborators to generate new content and update existing product-related online content for relevant categories.
• Devise and organize an annual themed calendar for outbound communications with members and distributors, including themes for weekly supplements, standalone emails, hold messages, and SMS texts.
• Assume responsibility for conveying and presenting product marketing campaigns and initiatives to distributor committees.
• Create and manage the budget for product marketing campaigns and promotions, including processing invoices and obtaining executive approvals and necessary paperwork for promotions.
• Take the lead in North America for any high-priority product marketing campaigns and initiatives on a global scale.
• Travel to distributor events to provide on-site support for event logistics, including Extravaganza Latina and General Market.

Qualifications

• 3+ years of online communication or relative communications field experience.
• A Master’s degree in marketing, advertising, or communications is preferred.
• 1+ years of experience with online content development.
• 5+ years of Marketing, Advertising, Promotions or Marketing Communications experience.
• Proficient in creative brief writing.
• Exceptional communication abilities, both oral and written.
• Effective interpersonal aptitude, capable of collaborating seamlessly with partners and vendors.
• Highly focused on achieving results and adept at thriving in a dynamic work setting.
• Skilled in juggling multiple tasks and displaying adaptability when faced with changing directives.
• Proficient in problem-solving and consistently meeting deadlines, often requiring minimal supervision.
• Demonstrates a proactive stance in approaching projects and a strong desire to take the lead.
• Ability to speak Spanish, is advantageous.

Please submit your resume for consideration!

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