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Manager, Paid Search

$$$

The seasoned data-driven Paid Search Manager will be responsible for the day-to-day planning, execution, and analysis of paid search programs. He/She will play an integral role in growing our paid search channel through budget management and campaign optimizations, managing our Google and Microsoft accounts. Partners with cross-channel digital and social members to translate business objectives into unique and strategic approaches to drive customer growth and value.

Responsibilities:

  • Oversees day-to-day campaign management including: campaign launches, budget & bid management and seasonal key word optimizations
  • Reports on program performance (brand, non-brand, shopping) on a weekly and monthly basis highlighting key metric results – cost, conversion, sales and go forward optimizations
  • Aggregates, analyzes and translates paid search performance with deeper insights into actionable recommendations for customer growth
  • Projects short-term sales and customer metrics based on historic performance
  • Performs tests – measuring, reporting, and advice on future implementation of those learnings
  • Partners with Google and Bing on quarterly business reviews – analyzing performance and opportunities for growth

Qualifications:

  • In depth understanding of the principles of search platform and analytics, bidding strategies and optimization
  • Must have experience working with Google Ads platform is required
  • Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
  • Strong writing, presentation, and interpersonal skills
  • Must be highly organized with the ability to multi-task under tight deadlines
  • Advanced Excel spreadsheet skills, including knowledge of pivot tables
  • Excellent project management skills
  • Highly organized and analytical
  • Ability to analyze and interpret data into strategic recommendations and marketing strategy
  • Interacts well with a variety of personalities and levels of management
  • Strong written and verbal skills

Education & Experience:

  • Bachelor’s Degree in Marketing or related field required, MBA preferred
  • 6+ years of digital marketing experience with proven record of success in media planning, implementing, analyzing, and optimizing search
  • Ecommerce and retail experience a plus

J. Jill

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Expiration date:
01-27-2024

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