The seasoned data-driven Paid Search Manager will be responsible for the day-to-day planning, execution, and analysis of paid search programs. He/She will play an integral role in growing our paid search channel through budget management and campaign optimizations, managing our Google and Microsoft accounts. Partners with cross-channel digital and social members to translate business objectives into unique and strategic approaches to drive customer growth and value.
Responsibilities:
- Oversees day-to-day campaign management including: campaign launches, budget & bid management and seasonal key word optimizations
- Reports on program performance (brand, non-brand, shopping) on a weekly and monthly basis highlighting key metric results – cost, conversion, sales and go forward optimizations
- Aggregates, analyzes and translates paid search performance with deeper insights into actionable recommendations for customer growth
- Projects short-term sales and customer metrics based on historic performance
- Performs tests – measuring, reporting, and advice on future implementation of those learnings
- Partners with Google and Bing on quarterly business reviews – analyzing performance and opportunities for growth
Qualifications:
- In depth understanding of the principles of search platform and analytics, bidding strategies and optimization
- Must have experience working with Google Ads platform is required
- Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
- Strong writing, presentation, and interpersonal skills
- Must be highly organized with the ability to multi-task under tight deadlines
- Advanced Excel spreadsheet skills, including knowledge of pivot tables
- Excellent project management skills
- Highly organized and analytical
- Ability to analyze and interpret data into strategic recommendations and marketing strategy
- Interacts well with a variety of personalities and levels of management
- Strong written and verbal skills
Education & Experience:
- Bachelor’s Degree in Marketing or related field required, MBA preferred
- 6+ years of digital marketing experience with proven record of success in media planning, implementing, analyzing, and optimizing search
- Ecommerce and retail experience a plus
J. Jill
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