Job Title: Ecommerce Manager
Company Overview
Hammitt Los Angeles is a rising star in the luxury accessories market. Specializing in high-quality handbags that combine fashion with function, Hammitt handbags and accessories are the fresh, versatile approach to everyday modern style. Designed in Hermosa Beach, California Hammitt’s are meant to be worn, felt, and loved for a lifetime. The company is thriving and accelerating beyond a localized label to a prominent fashion brand in the US. The Hammitt brand is well-positioned for continued growth in the years to come with over 800 boutiques and department store locations, three flagship stores in Southern CA, exponential growth online, and international expansion a reality, this is becoming a great American success story.
Our customers maintain loyalty to our brand as we promise an investment that will last a lifetime – guaranteed TLC and free repairs. Over the 14 years of our existence, Hammitt has experienced extremely rapid growth. We work in a fast-paced environment where hard work is acknowledged, and our team is composed of A+ leaders, forward thinkers, innovators, and overachievers.
“FEEL IT. LOVE IT. HAMMITT.”
Job Summary:
Reporting to the VP of Ecommerce, the Ecommerce Manager plays a crucial role in the success of Hammitt’s online presence. They oversee a wide range of responsibilities to optimize the website for a seamless, smooth user experience and drive online sales growth. This includes but is not limited to the product page and collection page maintenance, along with merchandising, navigation, and all site and eCommerce associated content.
Essential Functions:
- Strong analytical background responsible for weekly, monthly, and yearly reporting needs on sales, inventory, and key KPIs.
- Maintain eCommerce strategy and execution across all product and online assets in support of revenue and margin targets; oversight of daily web operations and seasonal online strategies to ensure all projects support the brand strategy and growth.
- Manages inventory go-live schedule, key product launches, content uploads, regular site audits, and landing page buildouts.
- Support the planning and development of the promotional eCommerce calendar and work with cross-functional teams to ensure all deliverables are approved, sent out, and met within target deadlines.
- Responsible for scheduling and execution of onsite promotions and content management system updates.
- Proposes continuous site enhancements to improve user experience and site performance to increase key metrics such as traffic, conversion, order value and decrease returns.
- Maintains an understanding of trends and strengths of the competition.
- Clearly and concisely delivers website daily and monthly sales performance.
- Supports the growth and utilizes customer email bases in creative ways, including developing micro-influencers, genuine content sourcing, and other inventive strategies to support the brand’s goals.
- Execute creative promotional strategies that best uphold gross profit targets for eCommerce.
- Assist with the media budgets through approved outside vendors (Google AdWords, Facebook/social media, affiliate marketing, etc.) to increase webstore traffic and achieve set revenue budgets.
- Support and execute marketing brand stories, content, and promotions for eCommerce with brand marketing teams.
- Implement and execute a regular eCommerce SMS and email calendar to support brand marketing initiatives while also increasing ability to hit revenue targets online.
- Responsible for ensuring maintenance of up-to-date product knowledge and proper site merchandising, as well as working closely with buying/planning teams to maintain appropriate inventory status on eCommerce products.
- Informs the Concierge team on website updates and issues.
- Identify and present process opportunities to improve the team workflow and online customer experience.
- Various other tasks and duties as needed and assigned, including leading virtual styling, and cross-supporting the retail, marketing, and concierge teams.
Other Roles and Responsibilities
- Takes initiative – anticipate and respond quickly to problems and take action.
- Displays resourcefulness – responds creatively, practically, and with composure to challenging situations.
- Prioritizes effectively – based on expectations and business goals, assess the importance of tasks and issues, and communicates to the Senior Manager.
- Grasps new information and ideas quickly and can incorporate them into current processes.
- Practices good business decision-making by analyzing information from various sources to make effective decisions and solve problems.
- Delivers clear, concise, and well-organized messages, written and verbal.
- Demonstrates appropriate technical skills and business knowledge to perform job duties.
- Perform other related duties as assigned.
Core-Competencies & Accomplishments:
- Minimum Education required: Bachelor’s Degree or Associate Degree.
- Minimum Experience required: 3-4 years experience in a consumer-facing role.
- Strong work ethic, communicative and confident.
- Detail-oriented and organized with the ability to prioritize and manage time wisely.
- A positive approach to change and problem-solving attitude to drive business results.
- Self-starter with the ability to share process-improvement ideas.
- Strong negotiation, analytical, written, verbal, and decision-making skills.
- Must be a team player who can move fast, be bold, and thrive in a dynamic, quickly changing, high-growth environment.
- Content management system experience is required.
- Shopify, NetSuite, and Gorgias experience a plus.
- Computer skills include Excel, Email, and other relevant retail applications.
Hammitt
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