Content Marketing Manager

Who We Are:

With a rich history dating back to 1881, Tensator has been the leader in the manufacturing of high-quality crowd control products that provide our customers with queue management and customer guidance solutions to fit specific industry needs.

Tensator provides a wide range of innovative product offers that have been proven to increase profitability, improve operational efficiency, and add additional revenue streams for organizations all around the world. The company’s US office is based in Bay Shore, New York, with global offices in the UK (HQ), Germany, France, Poland, India and the UAE. The company is also supported by a worldwide network of industry leading distribution partners.

Who We Need:

Tensator Inc. is looking for an experienced and dynamic Content Marketing professional, who can engage prospects and customers through high quality content that will be published across various platforms. The Content Marketing Manager will be responsible for managing our online messaging content, modernize our brand representation, and managing the US corporate site.

Our ideal candidate is an excellent communicator who can work well in creating brand content around specific market segments and verticals. The primary focus of the role is to work with the US Management Team while collaborating with our global marketing staff to develop and deliver brand messaging that supports lead generation.

What This Role Will Do:

Lead Generation:

• Use revitalized brand content to generate new business through digital marketing platforms, including the Tensator US corporate website and through effective management of social media channels.

• Drive conversion of leads on the Tensator US corporate website through inbound marketing techniques utilizing the HubSpot marketing platform.

• Create customized “on point” messaging which would align Tensator to a pressing business need with highly coveted and expansible target accounts.

• Design highly effective digital brand content for compelling outbound sales campaigns.

• Lead presentation development on new business acquisition efforts and RFP sourcing.

• Maintain well organized, current, and accurate sales information, attribution reporting of all inbound leads and activity reports in the HubSpot marketing & CRM system.

Corporate Website

• Lead the development of a dedicated corporate website for the US market.

• Craft compelling content to demonstrate Tensator’s expertise in various market segments.

• Ensure the website is regularly updated with case studies, thought leadership articles and blogs.

• Drive consistent traffic and engagement that translates to sales pipeline, increased brand awareness, and strong brand equity.

• Collaborate and communicate effectively cross-departmentally to ensure new web enhancements are executed and meet business requirements.

• Adhere to SEO best practices when generating content for web.

• Manage external agencies.

Sales Management:

• Work closely with our in-house design team to create compelling marketing literature.

• Preparation of proposals and the presentation of product demonstrations for industry specific customers.

• Provide engaging and deliver impactful communication about Tensator’s value proposition to potential customers.

• Develop and execute solution-based recommendations for new clients.

• Work towards Tensator’s sales targets and profitability.

Expand Brand Awareness:

• Create a consistent brand message and relevant content for use both online and offline around the benefits of Tensator’s products and services, specifically how they meet our target customers’ needs in various business verticals. For use on the Tensator US corporate website, blogs, social platforms, literature, and presentations.

• Create content around Tensator US customer success stories utilizing case studies, testimonials, and video.

Required Experience:

• Demonstrated aptitude for powerful brand content creation and execution

• A ‘doer’ who can action tasks in a timely manner

• Meticulous attention to detail and exceptional copywriting skills

• 5+ years of proven experience in marketing communication and lead generation.

• Expert of social media tools like LinkedIn, Twitter and Facebook

• Experience of B2B sales, preferably in the manufacturing field

• Proficient in using CRM & inbound marketing systems (HubSpot)

Reports to: Sr. Vice President and US General Manager with a dotted reporting line to our Group Head of Marketing based in Milton Keynes, England.

Tensator Group