Essential Functions:
- Defines and develops brand strategy for products, product lines, lines of business, and/or company-wide campaigns.
- Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
- Collaborates with business units, regions, and channels to understand their market needs; links brand positioning to maximize customer loyalty and connection to the product and company.
- Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth, and market share objectives.
- Partners with cross-functional teams to lead brand planning efforts; develops brand personality in conjunction with marketing, product marketing, product management, market research, and marketing communications functions.
- Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
- Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
- Conducts competitive product analysis and market research for products’ consumer behavior and professional audience.
- Determines the profitability and viability of new products or product enhancements.
- Develops production and marketing strategies to ensure effective product placement relative to market opportunities; works closely with product development for a specific product, brand, or product area over its entire life cycle.
- Works with other functions to finalize product specifications; provides advertising with core brand equity.
- Serves as technical adviser by demonstrating products and troubleshooting product issues
- Mentors and trains other team members.
- Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand.
- Develops strategic messaging and presentation materials for KOL accounts.
- Collaborates with senior leadership to develop annual strategic plans.
- Conducts strategic review activities.
- Perform other related duties and projects as business needs require at direction of management.
Education and Experience:
- Bachelor’s degree.
- Minimum (5) years of related experience.
- Minimum three (3) years of management level experience preferred.
- Prior science/technical, medical device, healthcare/dental background preferred.
Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let’s talk about a rewarding career at Glidewell!
In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!
Glidewell Dental
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