Our client, a growing and fast paced agency is looking for a hands-on Digital Marketing Director to join their team.
Direct hire / full time
Onsite FIVE days in South OC – serious applicants only please. No remote/hybrid flexibility
Salary Up to $110k depending on experience
The Digital Director will lead the team of digital campaign managers, research analyst and coordinators. This person will lead, manage and oversee all digital client activity and ensure proper communication, project methodologies and success measurements are in order. This individual is responsible for maintaining and growing existing clients, cultivating existing/past clients and working with the executive director to grow the company.
Duties and responsibilities include, but are not limited to:
1. Develop digital strategies that align with overarching integrated marketing activities
2. Perform daily campaign management of pay per click accounts on Google AdWords, Bing, Yahoo, paid social platforms, and other platforms
3. Campaign optimization with a focus on ROI maximization
4. Maintenance and monitoring of keyword bids
5. Lead and analyze data insights to drive campaign effectiveness and campaign recommendations
6. Develop and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
7. Lead and execute paid search campaigns, ad groups, and accounts.
8. Aid in the creation of new paid search marketing initiatives
9. Lead and manage marketing automation initiatives across SF Pardot, SFMC, Marketo, Eloqua and Hubspot
10. Generate reporting for all major metrics, goals tracking, customer acquisition metrics, revenue tracking, and other paid search initiatives
11. Keep pace with search engine and PPC industry trends and developments.
12. Monitor and evaluate multi-channel attribution and allocation performance
13. Work with cross-functional teams to coordinate online ad copy, landing page creation, presentations
14. Monitor competition to determine winning strategies and opportunities
15. Advance our remarketing efforts
16. Search and ad copy recommendation
Employment Standards
Education:
- College degree preferred.
- Concentration in marketing, business or communications preferred.
- MBA or post graduate a plus
Experience:
- 7+ years experience working for an advertising agency or related marketing field.
- Must have strong communication and relationship building skills; a proven track record in developing and retaining client relationships.
- Must be certified in Google Adwords, Google Analytics and skilled in other paid media platforms
- Ability to work with other departments and teams to achieve the company’s overall growth goals.
- Must have strong written and oral communication.
Required Skills:
- Must be a self-starter, highly organized, highly motivated and able to work well with many different industries.
- Polished presentation and interpersonal skills.
- Must possess top level business management, interpersonal and facilitation skills.
Plus:
- Need to know the Microsoft office application suite.
- Indesign, Photoshop is a plus, but general overview will be provided.
- Certified: Google Analytics, Google Adwords, Bing, Facebook BluePrint, etc
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