The Channel Marketing Manager is responsible for the strategic planning and implementation of channel and customer-specific growth plans that drive distribution and end user demand to fuel market share and profitable revenue growth for the Big Ass Fans portfolio of products. This role will partner cross-functionally to set category and new product growth targets for their assigned channel & customers, develop strategic channel and customer business plans, and then translate plans into marketing programming, execution, and field activation that creates customer and end user conversion opportunity. The Channel Marketing Manager will be looked upon by peers, leaders, and cross functional partners as the internal expert of their channels. They will use knowledge of industry, keen competitive understanding, in-depth channel & customer acumen, and strong cross-functional collaboration to achieve channel and customer success.
Responsibilities
Channel:
- Strategic Planning: Participate in the strategic planning process, recommending growth and distribution strategies, conversion programming and marketing initiatives for the channel to meet business, brand, and financial objectives.
- New Product Commercialization: Partner cross functionally to develop channel distribution strategies and go-to-market/commercialization plans that maximize new product potential in the channel. From business case through launch, advocate for assigned channel and collaborate with development teams to ensure success of new product concepts with customers and end users.
- Category Management: Serve as the expert on the use of syndicated data to assist sales and business segment leads into making well informed decisions from actionable insights. Generate weekly, monthly, and ad hoc reporting to provide insights, identify opportunities and deliver solutions that drive profitable category growth. Leverage analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of wallet.
- Budget: Partner with GM to effectively plan and allocate available funding for channel to maximize ROI and manage programming within available budgets.
Customer:
- Joint Business Planning : Participate in Joint Business Planning process for customers within channel, aligning on core strategies to drive growth. Collaborate with customer teams, strategic account managers/sales leaders, and internal cross functional teams to deliver annual plans and programs that drive end user demand and customer growth. Monitor for success and adjust as necessary.
- Product Review Management: Coordinate the review process from start to finish, compile and leverage category insights to make recommendations for optimal assortment, planogram space allocation, flow, and execution.
- Collaborative Marketing Planning : Partner with Customers’ marketing teams to create annual demand generation plans aligned to joint business objectives. Partner with internal creative teams and customers’ creative teams to develop customer-specific marketing assets, collateral, promotions, advertising, digital activation, and merchandising. Ensure adherence to internal BAF Brand Standards in all customer executions.
- New Product Activation : Provide customer insights to fuel new product development and distribution strategies. Leverage customer insights and collaboration to inform market opportunity & forecast, distribution strategies, and go to market strategies to ensure success with customer targets.
- Shows & Events : Set strategies for executing customer events/trade shows, that build BAF brands’ equity and drive conversion among customer & end user targets.
Qualifications
- Bachelor’s Degree (emphasis in business/marketing or related field)
- 5+ years of experience working with a leading consumer goods company (Channel Marketing, Trade Marketing, Category Management, Shopper Insights, or related position)
- Experience in channel and category management for a major national retailer, hardware or Mass channel preferred.
- Demonstrated knowledge of channel marketing and category management philosophies, tools and processes and proven record of success. Having held a channel or category lead role is highly preferred.
- Ability to build strong sustainable working relationships with the customer, and cross functionally within Sales and Marketing
- Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
- Advanced analytical skills and computer software proficiency (PowerBi, Excel, PowerPoint, SharePoint, etc.)
- Prior experience analyzing retailer data and presenting key findings and recommendations to senior level executives.
- Proven ability to analyze and identify insights from a combination of data sources.
- Excellent written and verbal communication skills
- Strong project management, follow-up, organizational, communication and presentation skills
- Ability to travel up to 10-15%
Big Ass Fans
Related jobs:
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.