Sr. Digital Marketing Manager (HE)

TITLE: Sr. Digital Marketing Manager (HE)

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We’re grounded by humility and driven by ambition. we’re passionate, and we love tough problems and new challenges. You don’t hear a lot of “I don’t know how” or “I can’t” at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Sr. Digital Marketing Manager (HE) who will be responsible for all social media and influencer marketing across Home Entertainment (HE) business.

Role and Responsibilities:

• Manage and evolve .com site digital strategy for HE line of business needs.
• Partner with CX, UX/UI, content, and technology to support HE categories’ needs executing their projects & tasks.
• Build and execute innovative and impactful strategic marketing initiatives for the purpose of generating best-in-class consumer experience.
• Partner with the eCommerce team to elevate promotions, offers and merchandising programs to align with .com site Consumer Experience Journey (CEJ).
• Partner with Platforms and web development team (SDSA) to identify technical solutions that meet .com site needs.
• Partner with Performance Marketing team to build a data-driven approach for site management success via Awareness KPIs (e.g. Traffic, SEO, Visits) and Engagement KPIs (e.g. CTA engagement, continuation rate to purchase funnel) to help execute their projects & tasks.
• Manage opportunities for test & learn program, and personalization.
• Develop project plans & manage partners & stakeholders’ participation & contributions.
• Monitor and execute multiple initiatives & projects simultaneously.
• Manage stakeholder expectations by proactively identifying problems.
• Support senior leadership team for any communication and presentation needs.
• Manage & support digital agency of record and vendor partners.

Required Experience and Education:

• 10+ years of experience required.
• BA/BS in marketing, business or a related field.
• Significant experience in the management and leadership of digital marketing, strategy, CX, content, design & experiences.
• Working experience in eCommerce programs and merchandising programs.
• Working experience in content management systems and web technology.

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Strong project management, problem-solving, verbal/written communication, and excellent multitasking skills.
• Strong ability to operate in a matrix environment.
• Strong note-taking with the ability to identify action items and next steps.
• Proven ability to build consensus and work effectively within a cross-functional team.
• Passion for building relationships and proactive communication.
• Understanding of quantitative and qualitative measurement frameworks and KPIs for a branded eCommerce web site.
• Fluent in Confluence, JIRA, Microsoft Word, Excel, and PowerPoint.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% – 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

WorldLink US