Influencer Marketing Manager (Auto & Off-Road Industry Experience Preferred)
The Brand Amp, a leading PR and Marketing agency now has an opening in for a manager level influencer marketing executive in our Costa Mesa office. Candidates with significant automotive &/or off-road vehicle experience are preferred, but savvy and experienced marketers should also apply. The Brand Amp is looking for a full-time Influencer Marketing Manager, especially those with a passion for the auto, off-road, hunting or overlanding categories. Once hired, the executive will also play a broader creative role within the agency’s multi-faceted business. The influencer marketing efforts will include working with truck, tire, overland and off-road athletes and influencers, as well as mainstream social-media influencers and celebrities with an interest in various verticals.
The Influencer Marketing Manager is a client-facing position that is responsible for working within a team structure to develop strategy, managing programs, procuring influencers, and providing ongoing counsel. This position will manage accounts and influencer team support staff, working very closely with the internal PR, social media, event & content teams. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment, while meeting tight deadlines.
JOB DESCRIPTION
- Develop influencer marketing strategies & programs for key clients
- Demonstrate a high level of savvy and thoughtfulness with clients
- Establish goals and objectives, along with key success metrics for each program
- Identify authentic target influencer profiles in key categories & deliverables to drive client success
- Effectively evaluate and communicate an influencer’s potential fit with a brand
- Lead research efforts to identify authentic influencer candidates
- Oversee outreach, thoughtful negotiation, and procurement of influencers
- Management of all influencer deliverables
- Development of weekly and monthly reporting
- Identify influencer opportunities to be leveraged with other business units
- Understanding & enforcement of proper FTC disclosures
- Stay on top of industry trends & PR/social media advancements
DESIRED EXPERIENCE
- Agency Experience: 5+ years of influencer marketing experience at a PR or social media marketing agency
- Strategy Development: Proven success in developing impactful influencer programs & reporting success
- Influencer Outreach: Significant experience identifying, contracting, securing & managing macro, mid-tier and micro influencers for consumer-facing national brands to leverage across branded video content and social platforms
- Trends: Possess a forward-looking understanding of current/upcoming trends, pop culture nuances, and emerging social conversations to inform the development of culturally relevant talent and influencer marketing campaigns within the off-road and automotive spaces
- Social Media: Robust understanding of social media platforms & analytics
- Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
- Self-Starter: Ability to stay one step ahead of the client while thriving independently in a fast-paced & deadline-driven environment
- Creativity: Imagination to brainstorm new creative approaches to influence and ideate new strategies to meet the changing needs of the marketplace in order to help clients reach their target audience
- Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work as part of a fast-paced, integrated team
PHYSICAL ENVIRONMENT/WORKING CONDITIONS
- Sit for prolonged periods
- Bend, squat and kneel as required
- View a computer screen for prolonged periods
- Use computer keyboard, mouse and related equipment
- Ability to lift 40 lbs
WHY TBA?
We have a diverse client roster of dynamic brands, great products, and even better stories. You can focus on one, or work across various categories including fitness, consumer tech, automotive, action sports, non-profit and others.
We are a meritocracy, believing great ideas come from anyone. If you prove capable, you will be given opportunities to do more and more. Our team members are our most important asset. Developing each other’s skills and striving for both success and personal fulfillment is our highest priority.
Also, because ambition and ideals only take us so far, we have a host of perks that include: a full package of benefits with employer-paid health insurance, generous holiday schedule, work from home policies, 401k matching, a new business incentive program and much more.
BENEFITS:
- 401(k), with employer matching
- Employer provided/supplemented health, dental, vision and life insurance
- Traditional holidays and paid time off
- Employee referral program
Job Type: Full-time, Hybrid (2 days in-office, 3 days remote)
Schedule: Monday to Friday 8:30am-5:30pm
For candidates working in person or remotely in the below locations, the reasonable pay range for this specific position in CA is $80,000-95,000 annually. The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of color, race, sex, national origin, sexual orientation, gender identity, gender expression, religion, age, veteran status, disability, pregnancy, citizenship status, genetic information, or any other basis protected by federal, state, or local pay equity laws. The salary range is the range The Brand Amp, in good faith, believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future, and actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level. Even within the pay range, the actual compensation will vary depending on the above factors as well as market and business considerations.
The Brand Amp offers a competitive salary and employee benefit package. We are a successful, dynamic organization experiencing rapid growth and are seeking an energetic and confident individual to join our team of professionals.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
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