Job Description:
We are looking for an Associate Brand Manager to join the dynamic and fast-paced marketing team of one of our clients within the entertainment industry in Dallas, TX. You will be responsible for scheduling, budgeting, and coordination of any consumer-facing brand marketing initiatives and projects across numerous departments throughout an entire lifecycle. You will also assist in the development of business cases, track KPIs, and assist with the creation of marketing content. The Associate Brand Manager will collaborate with the marketing, IT, sales, creative departments and more.
Responsibilities:
- Plan and execute brand marketing campaigns and projects in alignment with the brand strategy and objectives
- Coordinate with internal and external stakeholders to ensure timely and efficient delivery of marketing activities
- Manage the budget and resources for brand marketing initiatives and projects
- Monitor and report on the performance and effectiveness of brand marketing initiatives and projects using relevant metrics and tools
- Assist in the development of business cases, market research, competitive analysis, and customer insights for brand marketing initiatives and projects
- Assist with the creation of marketing content such as copy, graphics, videos, etc. for various channels and platforms
- Support the Director of Brand Marketing in developing and maintaining the brand identity, positioning, and voice
Minimum Requirements:
- 3 years of professional brand marketing experience.
- Bachelor’s degree in Marketing or a related field.
Preferred Requirements:
- Previous professional experience at a marketing agency.
- Proficient with Monday.com for project management.
- Previous experience in the entertainment industry.
- Previous project management experience.
Insight Global
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