Negri Firman PR & Communications is looking for an Account Director to inspire and guide day-to-day strategy, lead a small team and oversee media and influencer relations for various clients, including, but not limited to, fashion, jewellery, luxury lifestyle, culture and design.
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Our clients rely on us for developing long-term strategies, creating brand-purpose architecture, designing creative pitch angles, and generating innovative ideas to bring their brand positioning to life in a meaningful manner. The ideal candidate will be responsible for executing the strategy and vision to foster the client relationship while leading the team to deliver outstanding results.
ResponsibilitiesÂ
- Lead and supervise the team to drive client KPIs and oversee the day-to-day account management of our clients.
- Develop forward planning document and strategy for the season ahead for the collections and product launches, product focuses, and events and implement accordingly.
- Act as day-to-day client contact and address client issues thoughtfully and effectively.
- Provide strategic counsel and develop long-term plans, insights, and program recommendations for clients, demonstrating a thorough understanding of their brand, industry competition, and relevant media.
- Engage with media to secure high-level features and placements that position brands as thought leaders and innovators.
- Draft, edit and disseminate press releases and other relevant PR materials.
- Build on existing exceptional media relationships within the industry while also creating new contacts (long-lead and short-lead, mainstream media, trade and blogs with Fashion, Lifestyle, Design, and Art). Act as an ambassador amongst all key target media at appropriate levels.
- Work closely with the team to pitch, secure media and accomplish/manage meaningful brand feature stories, news stories/brand and design features and product placement in all key media.
- Spearhead and supported PR campaigns through a demonstrated working knowledge of social influence, emerging digital platforms, and creative problem-solving to increase brand visibility.
- Suggest ideas/initiatives/ strategies to drive brand awareness.
- Develop with the team media/ influencer seeding programme where appropriate.
- Negotiating paid contracts with defined deliverable
- Leverage personal and agency networks to create innovative VIP and influencer programs that enhance brand visibility and drive engagement.
- Maintain and maximise relationships with top influencers and talent agents.
- Organise, staff, and promote high-profile events, interviews, activations, etc.
- Supervise and motivate 2-3 direct reports by overseeing their day-to-day tasks and nurturing long-term professional growth. Set and assess goals, harness strengths, address weaknesses, and actively facilitate career advancement.
- Oversee teams in managing various communications strategies in alignment with client influencer campaign objectives; identify and resolve when strategies aren’t working or the situations change.
- Inspire and nurture a motivational office culture.
- Participate in client meetings and calls.
- Engage in department and agency initiatives as needed.
Requirements
- 8 to 10 years working with proven experience in a Senior PR role within a luxury fashion/design environment.
- Strong managerial and organisational skills
- Demonstrate a solid understanding of and ongoing interest in luxury, fashion, design, and culture.
- Experience in the fashion industry is essential
- A responsive and understanding approach to client management.
- Creative and strategic thinker
- Experience executing/overseeing paid influencer campaigns across social media channels, i.e. Instagram, TikTok, and YouTube and have an understanding of what performs best on those channels
- Able to identify communication opportunities through a proactive approach.
- Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritising and time management
- Discreet, professional, and articulate, with excellent communication skills
- Extremely well-organized, organised, and efficient
- Strong presentation and superb writing skills
- Strong media relationships across fashion, beauty, consumer, lifestyle, design, entertainment, and trade.
- Ability to manage a team of managers and junior-level assistants through clear communication and direction.
- Having a visionary and opportunistic approach to new business development and strong computer skills, including Outlook, Excel, PowerPoint, Fashion GPS
NEGRI FIRMAN PR & COMMUNICATION
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