Account Director

Negri Firman PR & Communications is looking for an Account Director to inspire and guide day-to-day strategy, lead a small team and oversee media and influencer relations for various clients, including, but not limited to, fashion, jewellery, luxury lifestyle, culture and design.

Our clients rely on us for developing long-term strategies, creating brand-purpose architecture, designing creative pitch angles, and generating innovative ideas to bring their brand positioning to life in a meaningful manner. The ideal candidate will be responsible for executing the strategy and vision to foster the client relationship while leading the team to deliver outstanding results.

Responsibilities 

• Lead and supervise the team to drive client KPIs and oversee the day-to-day account management of our clients.
• Develop forward planning document and strategy for the season ahead for the collections and product launches, product focuses, and events and implement accordingly.
• Act as day-to-day client contact and address client issues thoughtfully and effectively.
• Provide strategic counsel and develop long-term plans, insights, and program recommendations for clients, demonstrating a thorough understanding of their brand, industry competition, and relevant media.
• Engage with media to secure high-level features and placements that position brands as thought leaders and innovators.
• Draft, edit and disseminate press releases and other relevant PR materials.
• Build on existing exceptional media relationships within the industry while also creating new contacts (long-lead and short-lead, mainstream media, trade and blogs with Fashion, Lifestyle, Design, and Art). Act as an ambassador amongst all key target media at appropriate levels.
• Work closely with the team to pitch, secure media and accomplish/manage meaningful brand feature stories, news stories/brand and design features and product placement in all key media.
• Spearhead and supported PR campaigns through a demonstrated working knowledge of social influence, emerging digital platforms, and creative problem-solving to increase brand visibility.
• Suggest ideas/initiatives/ strategies to drive brand awareness.
• Develop with the team media/ influencer seeding programme where appropriate.
• Negotiating paid contracts with defined deliverable
• Leverage personal and agency networks to create innovative VIP and influencer programs that enhance brand visibility and drive engagement.
• Maintain and maximise relationships with top influencers and talent agents.
• Organise, staff, and promote high-profile events, interviews, activations, etc.
• Supervise and motivate 2-3 direct reports by overseeing their day-to-day tasks and nurturing long-term professional growth. Set and assess goals, harness strengths, address weaknesses, and actively facilitate career advancement.
• Oversee teams in managing various communications strategies in alignment with client influencer campaign objectives; identify and resolve when strategies aren’t working or the situations change.
• Inspire and nurture a motivational office culture.
• Participate in client meetings and calls.
• Engage in department and agency initiatives as needed.

Requirements

• 8 to 10 years working with proven experience in a Senior PR role within a luxury fashion/design environment.
• Strong managerial and organisational skills
• Demonstrate a solid understanding of and ongoing interest in luxury, fashion, design, and culture.
• Experience in the fashion industry is essential
• A responsive and understanding approach to client management.
• Creative and strategic thinker
• Experience executing/overseeing paid influencer campaigns across social media channels, i.e. Instagram, TikTok, and YouTube and have an understanding of what performs best on those channels
• Able to identify communication opportunities through a proactive approach.
• Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritising and time management
• Discreet, professional, and articulate, with excellent communication skills
• Extremely well-organized, organised, and efficient
• Strong presentation and superb writing skills
• Strong media relationships across fashion, beauty, consumer, lifestyle, design, entertainment, and trade.
• Ability to manage a team of managers and junior-level assistants through clear communication and direction.
• Having a visionary and opportunistic approach to new business development and strong computer skills, including Outlook, Excel, PowerPoint, Fashion GPS

NEGRI FIRMAN PR & COMMUNICATION