OVERVIEW:
When a strategy is approved, you know it’s your time to shine. As a true practitioner and expert in marrying narrative
and visual design to a strategy, you’re in your element when you sweat the details. You are a master at choosing
colors, fonts, kerning and spacing, and have a sense of deep satisfaction when you pull it all together to guide the
appearance of the finished product. To ensure your aesthetics are carried through, you welcome the chance to
oversee a project or marketing campaign and enjoy being involved in all stages of the process. As a valued team
member, you readily chime in with guidance, constructive criticism, motivation and ideas.
The Art Director will play a key role in the development, delivery, management and continuous improvement of
marketing content, collateral, and communications for both internal and external projects. Under direct guidance
from the Owner & Creative Director, your role will be to: drive execution of creative direction; create visually
stunning collateral; incorporate multimedia and unique concepts into sales tools; improve conceptual
representations; adhere to client graphic and branding standards, and complete projects from conception to
completion. You will also be in charge of maintaining art and resource files and overseeing the correct licensing and
usage of all artwork. This role will include heavy multimedia and graphic production which requires high productivity
and accuracy in a fast paced work environment.
The Art Director will be extremely organized, able to work in an energetic environment, and capable of managing
multiple tasks simultaneously, and will thrive on completing a range of work from conception to production.
Responsibilities:
- Primarily responsible for producing and executing existing creative strategies developed by Owner, Creative Director or Client
- Create and maintain the visual look for all of our clients’ traditional and digital work, from inception to completion
- Develop engaging multimedia marketing content using video and motion graphics (animations), from initial storyboarding, to production and post-production editing, that enhances and reinforces strategic messaging and elevates visibility and engagement among target audiences
- Design wireframes and mock-ups for websites and applications, including user interface graphics, icons, color schemes, content and infrastructure
- Time management, keeping track of all the current projects and making sure they are completed on time and in budget
- Ensure a high standard of visual execution across all channels and campaigns, ie, the materials are aesthetically engaging, the messaging is clear, the clients’ branding and style is adhered to, and the product is of high quality and error-free
- Collaborate with the team to brainstorm concepts and/or work through challenges
- Work well with copywriters, designers, developers and production team
- Firmly grasp the strategic intent and translate this into beautifully conceived, persuasive work that delivers the client’s objectives
- Technically proficient and works independently hands-on to personally produce all elements required for projects and campaigns
- Present concepts internally to the Creative Director and/or Strategy Team
- Utilizes comprehensive and complete understanding of all graphic programs including InDesign, Photoshop,
- Illustrator, Adobe Premier, After Effects, Adobe XD, Microsoft Suite and Keynote
- Continuously learn new technologies and be willing to dive into ANY project headfirst
- Take direction from Owner/Creative Director and all Senior Team Members and Clients
- Thinks “out of the box” and develops new and innovative ideas to showcase the client’s brand and message
- Work with account team to produce strategic, interesting and compelling creative that supports the communication goals of the project/brand
- Work with high profile clients, brands and in partnership with total creative team
- Hands-on team member that exhibits a strong team approach and a positive demeanor
- Play an important role as a team member of the larger “team” and has the flexibility to assist in any area you can when needed
- Possesses a take-charge, can-do attitude (productive/solutions oriented approach)
- Has a desire to grow, share information and communicate your role within the agency and to client(s)
- Stays organized, develops excellent file structure and understands quality control
- Will assist Creative Director in planning and direction of creative department when Creative Director is away
- May be asked to manage video shoots, photoshoots and other out of office projects
Job Duties
- Work closely with Creative Director, and Copywriter to craft ideas for new projects
- Edit/Develop video content for online distribution
- Design wireframes for desktop and mobile using UI/UX techniques
- Manage/update content on our managed WordPress sites
- Design print ads including brochure, direct mailers, door hangers, etc
- Keep accurate data of hours allocated to each project
- Maintain the Able&Co file structure system
- Keep up-to-date on current trends
Goals & Expectations
- 70% billable hours in the first 3 months
- 80% billable hours thereafter
- Coordinate with all design-related vendors and interns as needed
- Work with the management team to streamline our internal creative workflow process
- Produce accurate work, on-time and within budget
- Be actively involved in and contribute to a design community/group of your choice
- Identify needs of the creative department and share with reporting supervisor
- Work with Website Developers on projects
About Able&Co.
We are a woman-owned strategic marketing and communications agency based in Raleigh, NC. Founded in 2008, our diverse team of subject matter experts is unified in our purpose: to help our clients transform and influence the way their brand is perceived, both internally and externally.
We are dedicated to creating customer success — not just customer happiness — through results-driven, award-winning creative solutions that are always grounded in strategy. We prioritize the right things and see the BIG picture with a unique and often unexpected perspective. That’s why we’re often considered an extension of our client’s team. Our relationships, with each other and our clients, are not transactional, but are deeply rooted in trust, respect and true collaboration.
Been there, done that, and ready to lead?
We operate with a start-up mentality. We don’t run merely on a great idea; our smart ideas require the constant support of a skilled team where individuals understand the correct function of each factor to successfully nurture and develop the whole.
Although we’re always learning, this is the place where your contributions are based on your expertise and experience. The kind of experience that enables you to be a thought leader who can think three steps ahead to guide our clients on their path to success.
If you have that ‘it’ factor — a unique combination of relationship chemistry, innovative thinking, strategic design, expert talent and a desire for continuous growth based on outcomes — this could be the place for you.
Able&Co.
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