Marketing Manager

Smoke Guard, Inc. provides innovative and aesthetically appealing fire and smoke protection systems to fit any purpose and any opening in a building. Smoke Guard is a dynamic, innovative and progressive company, part of the Engineered Building Solutions division of CSW Industrials, Inc.

As part of the CSW Industrials family of companies, Smoke Guard offers employees a best-in-class Total Rewards benefits program. We maintain a diverse and inclusive environment where every employee belongs and is encouraged to contribute and develop. Are you ready to join our dynamic family and take advantage of our great benefits and perks?

Position Summary

The Marketing Manager for Smoke Guard, Inc., a CSW Industrials company, provides leadership, focus, and coordination to maximize demand for Smoke Guard-offered products. This role will drive increased SG sales through all channels by increasing specifications, driving brand strength, and improving customer, prospect, and stakeholder communication effectiveness. This position is located in Boise, Idaho and may work in office full time or have a hybrid office schedule.

Responsibilities

• Creation and delivery of all branding, advertising, and public-facing communications, including print, digital, and video assets. Execute personally, in coordination with Smoke Guard and other teams across our segment, and/or through applicable service providers.

• Lead initiatives and activities to improve the company’s impact with architecture, design, and specification professional communities, such as lead for AIA outreach and related activities, architecturally focused industry events, tradeshows, CSI events, and other opportunities.

• Increase GC specification retention when basis of design, and selection of SG when BOD is a competitor by providing messaging, training, and tools to support Sales so they can better demonstrate the value proposition of SG v. competitors.

• Coordinate social media, press releases, and other direct communications channels to drive brand awareness and strength.

• Create and publish content specifically targeting architects, designers, specifiers, and AHJs to increase engagement and product understanding, contributing to overall growth objectives,

• Manage key specification-related suppliers, such as BIMSmith, SpecLink, and Masterspec to optimize market impact, control costs, and coordinate internal training and utilization.

• Optimize specification documents, including updates due to new products and features, code changes, and competitive opportunities for differentiation, and identify and react to competitor specification content and changes.

• Contribute to, coordinate, and actively execute key portions of cross-functional SG Architectural Strategy, for areas under responsibility to drive results including increased engagement and increased specification rate,

• Manage all copyright and trademark related activities, initiatives, and archiving.

• Perform other duties as needed.

Knowledge & Skills

• Advanced knowledge of Marketing systems and best practices.

• Understanding of architecturally specified building products market and/or the construction market

• Strong oral and written communication skills with the ability to communicate in a professional manner at all levels of the organization. Strong project management, multitasking, and decision-making skills

• Proficiency with online marketing and social media strategy

• Metrics-driven marketing mind with eye for creativity

• Ability to create training content and deliver effective presentations.

• Strong organization, prioritization, and time-management skills

• Work effectively both independently and with a wide variety of individuals and teams across functions and firms.

Experience

• 7+ years of experience in Marketing roles with progressive upward movement and experience leading other Marketing roles.

• Experience preparing and delivering compelling presentations to professional or technical audiences.

• Demonstrated success in developing marketing plans and campaigns.

• Experience utilizing industry software related to architectural specifications preferred.

• Experience with marketing automation and CRM tools

• 3-5 years in building products or construction-related industries preferred

• 3-5 years developing/editing specifications and/or selling/promoting in specification-based bidding processes preferred.

Education

• Bachelor’s degree in Marketing, Business Administration, or similar field is required. A combination of education and experience may be considered.

• Certification in key creative/graphic software packages strongly preferred.

Other Requirements

• Physical- This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

• Travel – periodic travel is expected in the role, and will fluctuate based on customer, stakeholder, and business needs

Smoke Guard, Inc., a CSW Industrials company, does not make employment decisions based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, political affiliation, disability, age, genetic information, or veteran status. We are proud to be an Equal Opportunity Employer (EOE).

Smokeguard