Digital Marketing Manager

Duffield Lane: Digital Marketing Specialist

Job Description

Duffield Lane is a women’s and kids classic lifestyle fashion wholesaler, retailer and ecommerce located in Grand Rapids, Michigan. We design and sell our unique take on classic styles online, in our Flagship Boutique in Breton Village, and to over 300 wholesale accounts across the country.

We are looking for a Digital Marketing Manager with a strong graphic design background who would be responsible for Duffield Lane’s overall digital marketing activities and oversee all execution and online presence. Specifically, we are looking for someone who has experience in graphic design, digital marketing and digital design and is passionate about growing and managing the e-commerce brand. This position will report directly to the COO.

Digital Marketing Manager:

-Create a coherent brand image across all sales channels.

-Oversee Ecommerce Website, keep website and other marketing materials updated with current branding.

-Execute marketing strategy for new and existing products.

-Work with the CEO and COO to develop a coherent company marketing strategy across all sales channels

-Work with the team to develop digital content plan and schedule

-Design and execute daily email communications

-Design and execute daily social media

-Assist in forecasting marketing needs and budget

-Weekly and monthly reporting on metrics and analytics to improve performance on strategy and plan

-Enhance website look and feel, by designing and executing creative website deliverables

-Assist with daily graphic designs and compelling marketing materials including campaigns, -events, digital marketing, and PR.

-Specific deliverables include:

-Promotional emails

-Update look of website

-Create and schedule social media posts

-Created branded materials to support wholesale sales (line sheets, post cards etc.)

-Launch a Duffield Lane Blog on the website

-Assist with Duffield Lane’s Influencer marketing efforts

-Oversee content creation (assisting with photoshoots and connecting with our digital marking agency)

-Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

Additional Duties:

-General Office Assistance

-Work as a team to develop DL sales strategy

-Assist with inventory management- Counting incoming shipment, helping organize the warehouse and assisting with yearly/seasonal counts.

-Help review fit samples as needed.

-Other duties as assigned

Education / Experience Requirements:

Bachelor’s Degree

Graphic design; experience in Adobe products

Microsoft Office, Experience with Excel

Google Analytics, Digital Report Generation preferred

E-commerce Website- Shopify preferred

2+ years of digital marketing experience

Covid Vaccinated

Duffield Lane