Company Description
Commonwealth Proper (CMMP) is a Philadelphia-based custom clothing company founded in 2008 with additional locations in Washington DC, Atlanta and Pittsburgh. CMMP specializes in producing high-quality, tailored clothing for men with their own personal style. For over a decade, we have provided our clients with a refined and rebellious look that balances impeccable fit with subtle details. Our clothing is all proudly made in the United States, and we prioritize the collective good in our company values.
Role Description
This is a full-time role for an Associate Director of Marketing (ADM) at Commonwealth Proper. The ADM will be responsible for overseeing and implementing marketing strategies, campaigns, and initiatives to enhance the brand’s visibility and generate new leads and customer engagement across it’s four locations. The ADM will conduct market research, gather customer insights, monitor industry trends, and collaborate with internal teams to develop and enhance campaigns. Activities include the following:
- Identify, plan and manage events in all markets
- Identify and manage local strategic partnerships in all markets
- Identify and execute lead generation programs in all markets
- Create and manage email marketing campaigns
- Oversee social media strategy and campaigns
- Develop and manage campaigns and lead generation around four specific market segments – weddings, private clubs/corporations, lawyers/business professionals and stylists/celebrities
Qualifications
- Experience in developing and implementing successful marketing strategies and campaigns
- Excellent analytical and research skills, with the ability to glean insights from market trends and customer behavior
- Proactive self-starter who thrives in an unstructured small-business environment
- Strong written and verbal communication skills, with the ability to write compelling copy that resonates with our target audience
- Experience managing a team and guiding team members towards successful results
- Familiarity with digital marketing channels and social media platforms, including SEO, SEM, email marketing, and paid advertising
- Ability to multitask and manage multiple projects simultaneously with strong attention to detail
- Bachelor’s degree in marketing, business, communications, or relevant field
- Experience in the fashion and luxury apparel industries is required
- Compensation is partially performance-based and dependent on relevant prior experience
Commonwealth Proper (CMMP)
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