Digital Marketing Manager

Company Description

Langmuir Systems is seeking a passionate Digital Marketing Manager with a strong background in online

marketing and ecommerce sales. If you have a deep interest in both Digital Marketing and CNC

Manufacturing and want to be part of a rapidly growing company, this role offers an exciting

opportunity. As the Digital Marketing Manager, you will be responsible for overseeing a substantial

marketing budget and playing a crucial role in scaling our business to the next level.

Role Description

• Develop a comprehensive digital marketing strategy by analyzing analytics and monitoring
• advertising trends within the CNC manufacturing market.
• Plan and execute various digital marketing campaigns, including web, SEO/SEM, database
• marketing, email, social media, and display advertising.
• Contribute to marketing effectiveness by identifying and addressing both short-term and long-range issues.
• Measure and report the performance of all digital marketing campaigns, assessing them against ROI and KPIs.
• Identify trends and insights and optimize spending and performance based on these insights.
• Brainstorm innovative and creative growth strategies for digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and enhance the overall user
• experience.
• Use strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
• Identify critical conversion points and drop-off points, optimizing user funnels.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• Highly creative with the ability to identify target audiences and develop engaging digital campaigns.
• Demonstrable experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Proficiency in marketing research and statistical analysis.
• Budget management skills.
• Proven experience in digital marketing, preferably for a similar D2C (Direct-to-Consumer) company.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.).
• Familiarity with ad serving tools.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Fluent in English.

If you meet the qualifications and are excited about joining a rapidly growing company in the CNC

manufacturing industry, we encourage you to apply for this Digital Marketing Manager position.

Langmuir Systems