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Digital Marketing Manager

$$$

Company Description

Langmuir Systems is seeking a passionate Digital Marketing Manager with a strong background in online

marketing and ecommerce sales. If you have a deep interest in both Digital Marketing and CNC

Manufacturing and want to be part of a rapidly growing company, this role offers an exciting

opportunity. As the Digital Marketing Manager, you will be responsible for overseeing a substantial

marketing budget and playing a crucial role in scaling our business to the next level.

Role Description

  • Develop a comprehensive digital marketing strategy by analyzing analytics and monitoring
  • advertising trends within the CNC manufacturing market.
  • Plan and execute various digital marketing campaigns, including web, SEO/SEM, database
  • marketing, email, social media, and display advertising.
  • Contribute to marketing effectiveness by identifying and addressing both short-term and long-range issues.
  • Measure and report the performance of all digital marketing campaigns, assessing them against ROI and KPIs.
  • Identify trends and insights and optimize spending and performance based on these insights.
  • Brainstorm innovative and creative growth strategies for digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and enhance the overall user
  • experience.
  • Use strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
  • Identify critical conversion points and drop-off points, optimizing user funnels.

Qualifications

  • Bachelor’s or master’s degree in marketing or a related field.
  • Highly creative with the ability to identify target audiences and develop engaging digital campaigns.
  • Demonstrable experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
  • Proficiency in marketing research and statistical analysis.
  • Budget management skills.
  • Proven experience in digital marketing, preferably for a similar D2C (Direct-to-Consumer) company.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.).
  • Familiarity with ad serving tools.
  • Experience in setting up and optimizing PPC campaigns on major search engines.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Fluent in English.

If you meet the qualifications and are excited about joining a rapidly growing company in the CNC

manufacturing industry, we encourage you to apply for this Digital Marketing Manager position.

Langmuir Systems

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Expiration date:
12-26-2023

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