Company Description
Langmuir Systems is seeking a passionate Digital Marketing Manager with a strong background in online
marketing and ecommerce sales. If you have a deep interest in both Digital Marketing and CNC
Manufacturing and want to be part of a rapidly growing company, this role offers an exciting
opportunity. As the Digital Marketing Manager, you will be responsible for overseeing a substantial
marketing budget and playing a crucial role in scaling our business to the next level.
Role Description
- Develop a comprehensive digital marketing strategy by analyzing analytics and monitoring
- advertising trends within the CNC manufacturing market.
- Plan and execute various digital marketing campaigns, including web, SEO/SEM, database
- marketing, email, social media, and display advertising.
- Contribute to marketing effectiveness by identifying and addressing both short-term and long-range issues.
- Measure and report the performance of all digital marketing campaigns, assessing them against ROI and KPIs.
- Identify trends and insights and optimize spending and performance based on these insights.
- Brainstorm innovative and creative growth strategies for digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and enhance the overall user
- experience.
- Use strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
- Identify critical conversion points and drop-off points, optimizing user funnels.
Qualifications
- Bachelor’s or master’s degree in marketing or a related field.
- Highly creative with the ability to identify target audiences and develop engaging digital campaigns.
- Demonstrable experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Proficiency in marketing research and statistical analysis.
- Budget management skills.
- Proven experience in digital marketing, preferably for a similar D2C (Direct-to-Consumer) company.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.).
- Familiarity with ad serving tools.
- Experience in setting up and optimizing PPC campaigns on major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Fluent in English.
If you meet the qualifications and are excited about joining a rapidly growing company in the CNC
manufacturing industry, we encourage you to apply for this Digital Marketing Manager position.
Langmuir Systems
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