Hotel Marketing, Activations, and Programming Manager

DEPARTMENT: Sales

REPORTS TO: General Manager / Area Director of Sales and Marketing

STATUS: Exempt

JOB SUMMARY

The Hotel Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property.

A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel’s brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns.

QUALIFICATION STANDARDS

• Education: A bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field is required. An advanced degree or relevant certifications would be advantageous.
• Experience: A minimum of 6-8 years of progressively responsible marketing experience within the hospitality industry, including at least 3-5 years in a leadership role such as Sales Manager, Marketing Manager, or similar. Proven experience in hotel marketing is essential.
• Must have a valid driver’s license in the applicable state.
• Must be skilled in Delphi, Opera, Microsoft Suite and Company approved spreadsheets and word processing.

PHYSICAL REQUIREMENTS

• Long hours, evening and weekend work sometimes required.
• Light work – Exerting up to 30 pounds of force occasionally, and/or up to 20 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects

GENERAL REQUIREMENTS

• Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that align with the hotel’s business objectives and drive revenue growth. This includes experience with market analysis, segmentation, and trend identification.
• Team Leadership: Strong leadership skills with a track record of effectively managing and inspiring marketing teams. Ability to foster collaboration, mentor staff, and promote a high-performance culture.
• Multi-channel Expertise: Proficiency in managing diverse marketing channels including digital marketing, social media, PR, creative services, and partnerships. Experience with both online and offline marketing strategies is essential.
• Guest Experience Focus: A history of creating and implementing marketing initiatives that enhance the guest experience and foster loyalty. Demonstrated ability to create unique guest activations and partnerships that set the hotel apart.
• Data-Driven Approach: Proven experience in utilizing data analytics to make informed marketing decisions, measure campaign effectiveness, and optimize strategies for improved outcomes.
• Communication Skills: Excellent verbal and written communication skills. Ability to craft compelling marketing narratives and collaborate effectively with internal and external stakeholders.
• Innovation: A track record of embracing innovation and staying current with industry trends, emerging technologies, and evolving marketing practices within the hospitality sector.
• Financial Acumen: Strong understanding of budgeting, forecasting, and financial management related to marketing initiatives. Ability to manage marketing budgets effectively and ensure a positive return on investment.
• Organizational Agility: Demonstrated ability to work within a complex organizational structure, collaborate with cross-functional teams, and influence decision-making at an executive level.
• Adaptability: Capacity to thrive in a dynamic, fast-paced environment where priorities may shift. Ability to remain flexible and resilient in the face of changing market conditions.
• Ethical Conduct: Upholding the highest standards of ethical behavior and professionalism in all marketing activities, in alignment with the hotel’s values and industry regulations.
• Networking: A well-established network within the hospitality industry, including connections with media, potential partners, and other relevant stakeholders.

RESPONSIBILITIES

Marketing Strategy and Agency Management:

• Oversee the hotel’s social media agency, guiding content calendars, influencer stays, and social advertising strategies.
• Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities.
• Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral.
• Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos.

Partnerships and Collaborations:

• Foster strategic marketing partnerships, promotions, and programs with local businesses, music, arts, fashion, and design entities to elevate the brand and guest experience.
• Identify and engage co-marketing companies that align with the hotel’s brand to initiate buzz-generating programs or events.
• Develop and curate unique lifestyle programming in coordination with the hotel operations team, suitable for PR articles and social media content.

Digital Marketing and Collaboration:

• Work alongside the Head of Ecommerce and Director of Revenue to manage the hotel’s digital marketing agency, email marketing, paid search budgets, and monthly reporting.
• Collaborate with various departments, including Operations, F&B, and Sales, to execute promotions and campaigns targeting in-house guests, local customers, and loyal patrons.

Event Management and Compliance:

• Organize special events designed to generate press coverage and PR visibility.
• Ensure compliance with Marketing and Brand Standards within the hotel environment.
• Manage brand agencies for additional collateral design, printing, and promotional needs.

Internal Communication and Reporting:

• Attend Manager Meetings to effectively communicate strategies, tactics, and measurable outcomes to the hotel team.
• Implement regular tracking mechanisms to evaluate the results of initiatives.
• Supervise PR agencies daily, ensuring timely execution of objectives, strategies, and roadmaps.

Groot Hospitality