The Marketing Manager will lead the implementation and execution of strategic marketing plans for 2 spectacular AKA hotels, Hotel AKA Back Bay & Hotel AKA Boston Common, and their on-site food/beverage outlets. The Marketing Manager will generate ideas and recommendations that create property awareness and excitement, as well as tactical, revenue generating initiatives. The marketing plan includes digital campaigns, public relations, brand partnerships, activations, media/advertising, promotions, and social media initiatives supporting AKA’s business objectives.
This position requires a strategic, results-driven, creative marketer, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. The Marketing Manager has experience managing key relationships with outside partners, overseeing marketing campaigns from concept to completion and is comfortable representing the marketing team’s priorities and initiatives with both internal and external team members.
Team Member Responsibilities:
- Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
- Manage social media agencies for property and their F&B outlet social accounts; evaluate and provide input on influencer collaborations; ensure all content is on-brand; maintain regular evaluation of KPIs and account engagement and growth.
- Lead the relationship with regional PR agency, including leading meetings, pitch development, media/influencer coordination, and keeping agency abreast of all property updates.
- Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
- Write creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
- Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
- Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
- Support SEM planning, strategy and optimization, and work closely with Digital Brand Director to implement campaign modifications to maximize exposure and revenue opportunities.
- Create and execute email marketing promotional calendar for B2C and B2B property campaigns.
- Manage marketing program implementation at the property level, including team member training and guest communication guidelines.
- Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
- Draft, edit, and audit marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
- Manage creative/content asset library
- Provide marketing support, ideas, and recommendations to property sales team and F&B team.
Knowledge, Skills and Experience
- 5+ years of marketing experience in a luxury hotel environment, including F&B
- Bachelor’s degree in marketing or related field
- Significant experience managing multiple marketing projects simultaneously
- Experience managing outside agencies and marketing partners
- Demonstrates excellent verbal and written communication skills and is comfortable presenting to groups.
- Possesses a thorough understanding of digital marketing, search engine marketing, social media, and e-commerce principles and metrics.
- Highly motivated self-starter who is comfortable working independently and collaboratively with colleagues to achieve successful results.
- Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
- Possesses strong organizational and time management skills, with fine attention to detail.
- Demonstrates creative and resourceful thinking; always thinking ahead with a solution-minded approach.
- Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
- Website CMS experience a plus
- Experience with Google Analytics
- Proficient in Microsoft Office
- Budget management
Our Team Members enjoy very generous PTO; Health; Dental; Vision and 401(k) benefit plans. We recognize and promote top performers because we know that our success is due to your achievements.
AKA Hotels + Hotel Residences is a part of Korman Communities, a family owned and operated company, we consider our Team Members the most important asset. With over 100 years of history and experience behind us we’re always looking for Team Members ready to join our family. Grow with us!
AKA Hotels+Hotel Residences
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