The Marketing Manager will lead the implementation and execution of strategic marketing plans for 2 spectacular AKA hotels, Hotel AKA Back Bay & Hotel AKA Boston Common, and their on-site food/beverage outlets. The Marketing Manager will generate ideas and recommendations that create property awareness and excitement, as well as tactical, revenue generating initiatives. The marketing plan includes digital campaigns, public relations, brand partnerships, activations, media/advertising, promotions, and social media initiatives supporting AKA’s business objectives.
This position requires a strategic, results-driven, creative marketer, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. The Marketing Manager has experience managing key relationships with outside partners, overseeing marketing campaigns from concept to completion and is comfortable representing the marketing team’s priorities and initiatives with both internal and external team members.
Team Member Responsibilities:
- Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
- Manage social media agencies for property and their F&B outlet social accounts; evaluate and provide input on influencer collaborations; ensure all content is on-brand; maintain regular evaluation of KPIs and account engagement and growth.
- Lead the relationship with regional PR agency, including leading meetings, pitch development, media/influencer coordination, and keeping agency abreast of all property updates.
- Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
- Write creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
- Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
- Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
- Support SEM planning, strategy and optimization, and work closely with Digital Brand Director to implement campaign modifications to maximize exposure and revenue opportunities.
- Create and execute email marketing promotional calendar for B2C and B2B property campaigns.
- Manage marketing program implementation at the property level, including team member training and guest communication guidelines.
- Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
- Draft, edit, and audit marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
- Manage creative/content asset library
- Provide marketing support, ideas, and recommendations to property sales team and F&B team.
Knowledge, Skills and Experience
- 5+ years of marketing experience in a luxury hotel environment, including F&B
- Bachelor’s degree in marketing or related field
- Significant experience managing multiple marketing projects simultaneously
- Experience managing outside agencies and marketing partners
- Demonstrates excellent verbal and written communication skills and is comfortable presenting to groups.
- Possesses a thorough understanding of digital marketing, search engine marketing, social media, and e-commerce principles and metrics.
- Highly motivated self-starter who is comfortable working independently and collaboratively with colleagues to achieve successful results.
- Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
- Possesses strong organizational and time management skills, with fine attention to detail.
- Demonstrates creative and resourceful thinking; always thinking ahead with a solution-minded approach.
- Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
- Website CMS experience a plus
- Experience with Google Analytics
- Proficient in Microsoft Office
- Budget management
Our Team Members enjoy very generous PTO; Health; Dental; Vision and 401(k) benefit plans. We recognize and promote top performers because we know that our success is due to your achievements.
AKA Hotels + Hotel Residences is a part of Korman Communities, a family owned and operated company, we consider our Team Members the most important asset. With over 100 years of history and experience behind us we’re always looking for Team Members ready to join our family. Grow with us!
AKA Hotels+Hotel Residences
Related jobs:
Background Actors for 1950s Period Diner Scene in TV Series
Job Details:
We are seeking male and female talent aged 18 and older to portray various roles in an upcoming 1950s period diner scene. Roles include diner patrons, pedestrians, waitresses, and cashiers. This is a great opportunity to work on a popular TV series and gain valuable experience on set.
Responsibilities:
- Accurately portray assigned character roles (e.g., diner patron, pedestrian, waitress, cashier).
- Follow direction from the casting and production team.
- Maintain the 1950s period look throughout the shoot.
- Wear costume provided by the wardrobe department and attend a fitting prior to the shoot date.
- Stay on set for the entirety of your scheduled shoot time.
Requirements:
- Must be 18 years or older.
- Natural hair color required (no visible dye or unnatural colors).
- No visible tattoos.
- Must be available for a costume fitting on November 12 in New Hall, CA.
- Must be available for filming on November 15 in Santa Clarita, CA.
- Punctuality and professionalism are a must.
Compensation:
- SAG-AFTRA Rate: $216 for 8 hours.
- Non-Union Rate: $140 for 8 hours
Casting Call: Commercial Extras – Diner Patrons
Job Description
We are looking for men and women to portray diner patrons in an upcoming commercial shoot in Austin, Texas. This is an excellent opportunity to be involved in a professional production and earn competitive pay.
Job Responsibilities
- Portray diner patrons in a commercial setting.
- Follow the direction provided by the production team to ensure a smooth shoot.
- Collaborate with other extras and crew members on set.
Requirements
- Gender: Men and Women
- Age Range: 30 – 60 years old
- Ethnicity: Open to all ethnicities
- Availability: Must be available for Tuesday, November 12
- Ability to convey a natural, everyday look and behavior as a diner patron.
Compensation
- $250 per day, paid upon completion of the shoot.
Casting Call: Commercial Extras – Construction Workers
Job Description
We are seeking two male extras to portray construction workers for a commercial shoot in Austin, Texas. This is a fantastic opportunity to be part of a professional production while earning competitive daily compensation.
Job Responsibilities
- Portray construction workers in a professional commercial setting.
- Follow direction from the production team to execute various scenes.
- Maintain a professional attitude and work collaboratively with the cast and crew.
Requirements
- Gender: Male
- Age Range: 20s – 50s
- Ethnicity: Open to all ethnicities
- Availability: Must be available to work on either Saturday, November 9, or Sunday, November 10 (only required for one day).
- Ability to accurately portray a construction worker in appearance and demeanor.
Compensation
- $250 per day, paid after completion of the shoot.
Casting Call for Latino Family – State Fair Scene in Feature Film
Job Description:
Grant Wilfley Casting, Inc. is seeking Latino actors to portray a family attending a state fair for an upcoming feature film about Bruce Springsteen. The scene is set in the 1980s, capturing the lively atmosphere of a Spring season state fair. Filming will take place in Morris County, NJ.
Job Responsibilities:
- Portray a Latino family enjoying a state fair in an authentic and engaging manner.
- Participate in various background activities to enhance the vibrant state fair setting.
- Follow on-set directions to ensure realistic and dynamic performances.
Requirements:
- Must be comfortable working both indoors and outdoors.
- No allergies to wool or atmospheric smoke, as these may be present during filming.
- Open to all family configurations (individuals or groups portraying family units).
- Must provide accurate height, weight, and clothing sizes for wardrobe fitting.
- Must present valid ID for Federal I-9 employment eligibility.
- SAG-AFTRA members preferred, as this role is covered under a SAG-AFTRA CBA.
Compensation:
- Rate: $216 for 8 hours of work.
Casting Call for Producer Role – “Apopka” Production
Job Description:
Tona B. Dahlquist Casting is seeking an extra to portray a TV Producer in a simulated studio environment for the upcoming production “Apopka.” This role involves taking on the confident and commanding presence of a producer managing the behind-the-scenes action of a live TV studio.
Job Responsibilities:
- Portray a TV producer overseeing the operation of a live studio production.
- Display a confident, organized, and professional demeanor while managing “on-set” tasks.
- Follow on-set direction to deliver a believable and engaging performance.
Requirements:
- Open to all genders, any ethnicity.
- Must be local to Charlotte, NC, or able to self-report to the filming location.
- Experience in production, media, or similar roles is a plus but not required.
- Must be reliable, punctual, and professional on set.
Compensation:
- Rate: $134 for up to 10 hours of filming. Overtime will be paid for hours worked over 10.
Casting Call for Makeup/Hair Artist Role – “Apopka” Production
Job Description:
Tona B. Dahlquist Casting is seeking an extra to portray a Makeup/Hair Artist in a simulated TV studio environment for the upcoming production “Apopka.” This role will add authenticity to the studio setting by portraying a professional stylist preparing talent for live filming.
Job Responsibilities:
- Portray a professional makeup/hair artist working behind the scenes in a TV studio.
- Simulate styling actors and preparing them for on-camera appearances.
- Follow on-set directions to enhance the realism of the studio environment.
Requirements:
- Open to all genders, any ethnicity.
- Must be local to Charlotte, NC, or able to self-report to the filming location.
- Experience in makeup or hair styling is a plus but not required.
- Must be reliable, punctual, and professional on set.
Compensation:
- Rate: $134 for up to 10 hours of filming. Overtime will be paid for hours worked over 10.
Casting Call for Camera Operators – “Apopka” Production
Job Description:
Tona B. Dahlquist Casting is seeking extras to portray Camera Operators in a simulated TV studio scene for the upcoming production “Apopka.” This role involves performing as a behind-the-scenes professional, capturing the action in a lively studio environment.
Job Responsibilities:
- Portray a professional camera operator working in a TV studio setting.
- Simulate operating studio cameras during filming.
- Follow on-set direction to deliver a realistic performance.
- Collaborate with other cast and crew to enhance the authenticity of the scene.
Requirements:
- Open to all genders, any ethnicity.
- Must be local to Charlotte, NC, or able to self-report.
- Experience with cameras or TV studio environments is a plus but not required.
- Reliable, punctual, and professional demeanor on set.
Compensation:
- Rate: Compensation details will be provided upon booking.
Casting Call for Sexy Bartender – NG Production
Job Description:
Caballero Casting, LLC is seeking an attractive, confident male actor to portray a sexy bartender for an upcoming NG production. This role involves serving drinks while engaging in charismatic, dynamic scenes. Bartending experience is a major plus but not required.
Job Responsibilities:
- Portray a skilled, confident bartender in a lively setting.
- Mix and serve drinks as part of the scene.
- Exhibit charm and charisma to enhance the energy of the environment.
- Follow on-set direction to deliver a natural and engaging performance.
Requirements:
- Male, aged 20s to 30s.
- Attractive/fit appearance with confidence and a strong presence.
- Bartending experience is highly preferred.
- Must be available for both specified shoot days.
- Local to the filming location or able to self-report.
Compensation:
- Rate: $250/12 hours per day.
Casting Call for Bystander Near Street Preacher – Super Bowl Commercial
Job Description:
Caballero Casting, LLC is seeking a non-union male actor to portray a Bystander Near a Street Preacher in an upcoming Super Bowl commercial. This role is part of a heartwarming project titled “Healers,” which highlights individuals who spread kindness, compassion, and selflessness. The character will bring a mix of irony and depth to a pivotal scene, making a powerful statement through subtle yet impactful expressions.
Job Responsibilities:
- Portray a bold bystander observing a street preacher.
- Deliver a playful yet ironic look to the camera while holding a hand-drawn sign that reads, “Jesus loves all. Even him.”
- Collaborate with the production team to capture the essence of the scene.
- Follow on-set direction to deliver a nuanced performance.
Requirements:
- White or biracial male, aged 40s to 60s.
- Must have a distinctive look, such as dreadlocks or unique hair/facial hair.
- Comfortable working on a set with a powerful social and emotional theme.
- Must be local to New Orleans or able to self-report to the shoot location.
Compensation:
- Session Rate: $600 per day.
- Usage Rate: $1200 (for the duration of the commercial run).
- Fitting Rate: $100.
Casting Call for Volleyball Referee – Feature Film
Job Description:
Brock Allen Casting is seeking a background actor to portray a volleyball referee for an upcoming feature film. This role requires an individual who can bring authenticity and authority to scenes set during a volleyball match.
Job Responsibilities:
- Portray a volleyball referee overseeing a match, ensuring fair play and maintaining professionalism on screen.
- Follow on-set direction to deliver a natural and authoritative performance.
- Work closely with the production team to create realistic game sequences.
Requirements:
- Open to males and females, ages 30–55, any ethnicity.
- Local to Smithville, TX, or able to self-report (no travel or lodging provided).
- Prior volleyball or refereeing experience is a plus but not required.
- Must provide accurate wardrobe sizes (jacket, shirt, pants, shoes).
- Reliable, punctual, and professional demeanor on set.
Compensation:
- Rate: $100 for 8 hours of guaranteed work.
Casting Call for Volleyball Coach – Feature Film
Job Description:
Brock Allen Casting is seeking a background actor to portray a volleyball coach for an upcoming feature film. The role will require someone who can bring authenticity and leadership to scenes set in a volleyball environment.
Job Responsibilities:
- Portray a volleyball coach leading and motivating players during a practice or game.
- Follow on-set directions to deliver a natural and professional performance.
- Collaborate with the production team to ensure the realism of the scene.
Requirements:
- Open to males and females, ages 30–55, any ethnicity.
- Local to Smithville, TX, or able to self-report (no travel or lodging provided).
- Prior volleyball or coaching experience is a plus but not required.
- Must provide accurate wardrobe sizes (jacket, shirt, pants, shoes).
- Reliable, punctual, and professional demeanor on set.
Compensation:
- Rate: $100 for 8 hours of guaranteed work.
Casting Call for Dad Hug Provider – Super Bowl Commercial
Job Description:
Caballero Casting, LLC is seeking a non-union male actor to portray a Dad Hug Provider in an upcoming Super Bowl commercial. This role is inspired by a real-life figure offering “Free Dad Hugs” as a gesture of reconciliation and support at pride events. The character represents love, acceptance, and understanding within the LGBTQ+ community.
Job Responsibilities:
- Portray a compassionate individual offering supportive hugs at a pride rally.
- Embody the spirit of reconciliation and connection in an emotionally powerful scene.
- Collaborate with the production team to deliver a natural and heartfelt performance.
Requirements:
- White male, aged 30s–50s.
- Experience with or personal connection to the LGBTQ+ community is a plus, but not required.
- Must be comfortable performing an emotional, supportive role.
- Must be local to or able to self-report to New Orleans.
- Reliable and professional on set.
Compensation:
- Session Rate: $600 per day.
- Usage Rate: $1200 (for the duration of the commercial run).
- Fitting Rate: $100.