Marketing Manager

Marketing Manager

If you’ve been working in a marketing team for a few years and want a role that will leverage what you’ve learned and give you a ton of room to grow…this job is for you. Work hand-in-hand with an experienced CMO of a growing company to envision, plan, execute, and evaluate a wide range of marketing programs. Lots of responsibility, lots of support.

 

Essential Duties and Responsibilities

The Marketing Manager will work with the CMO to lead key marketing functions, programs, and plans for the firm.

 

Support/collaborate with the CMO to:

·      Set brand and marketing strategy

·      Develop the annual marketing plan and budget

·      Craft the firm’s messaging and brand-storytelling so that it is clear, concise, and impactful

·      Determine plans for marketing to support the firm’s overall goals and objectives

·      Determine plans for marketing to support the firm’s business development team/efforts

·      Assess results and performance, and adjust strategies and plans accordingly

·      Evolve and develop product and service offerings

·      Evolve and develop the marketing team

·      Build the plans for specific marketing programs:

*Content generation/calendar

*SEO

*Events

*Email marketing

*Advertising

*Sales enablement tools/materials/collateral

*Media relations and public relations

*Social media

*Website enhancement

*Account-based marketing

 

Be self-starting, self-directed and self-accountable in:

·      Develop and carry out tactical plans to implement the annual marketing plan and its marketing programs and campaigns

·      Project-manage the work of the marketing function, including leading and managing working groups and people responsible for getting the work done that you’re not doing yourself, including agencies and suppliers

·      Report on progress

·      Create marketing content including blog posts, landing pages, downloadable content (informational sheets, white papers, eBooks, etc.)

·      Carry out plans for/manage the effort of specific marketing programs:

Content generation/calendar

*SEO

*Events

*Email marketing

*Advertising

*Sales enablement tools/materials/collateral

*Media relations and public relations

*Social media

*Website improvement

*Account-based marketing

      

Look for tactical opportunities to improve or expand marketing’s impact by evaluating process, outcomes, and results

 

 

Work with other parts of the firm to:

·      Generate marketing content using expertise in the firm’s consultants and subject matter experts

·      Support the business development team according to the annual marketing plan

 

Qualification Preferences

If you think you’re qualified for this position, we want to hear from you. That said, there are some things we think will improve your success in the role:

• Bachelor’s degree in Marketing, Business, English, or related field
• 5+ years of marketing experience, B2B marketing a plus
• Marketing and business development skills
• Writing and editing skills
• Design skills using PowerPoint and the Adobe Creative Suite
• Experience with LinkedIn, and to a lesser extent other social media platforms
• Experience with research approaches and methodologies
• Experience with Salesforce, Pardot and Constant Contact
• Project management and organizational skills
• Leadership skills including collaboration, self-starting, and curiosity
• Business savvy
• Digital literacy

The Martec Group