Latitude Beverage — the fast-growing company behind top-selling wine and spirits brands including 90+ Cellars, Iron Side, Wheel Horse Whiskey and Tequila Zarpado — is looking for a creative, entrepreneurial-minded marketer with a background in events and sponsorships. This role is focused on building engagement with consumers in person, in-store and online.
As we look to continue expanding our national footprint for our growing portfolio, we are seeking a go-getter who can build on the success we have already had, and take our marketing efforts to the next level. This role reports to the Vice President of Marketing, and works collaboratively with our digital marketing manager, social media/content manager, designers and sales reps. This individual also manages a field marketing manager. The ideal candidate will be someone with a passion for wine and spirits, can think creatively, enjoys engaging with the world and people around them, and isn’t afraid to put their face and ideas out there.
Our Events & Community Engagement Manager is responsible for:
- Developing, building-out and managing a robust events calendar, including wine truck events, our annual rosé cruise, and sponsorships.
- Hiring and managing a field marketing manager and ambassador team
- Managing event orders, deliveries, invoices, alcohol permits and payments
- Networking, researching, building community and finding new opportunities to expand our event reach and presence
- Coming up with buzz-worthy ideas
- Managing seasonal in-store promotional campaign efforts, and coordinating with sales reps to create impactful displays
- Working with our social media and content manager to create real-time content, capture content at events and come up with ideas to engage our online community
- Developing and pursuing partnerships to extend our brand reach and connect with new audiences
This position is primarily an in-office role, in our Newton-based office (with parking), but you will also be expected to be in the field when needed to oversee event activations and capture content. These events might include wine festivals, wine truck/food truck events, large event sponsorships, etc.
Qualifications
- A minimum of 2-3 years demonstrated ability in event marketing, with direct experience finding, planning and executing events
- Excellent communications skills
- Skillful negotiation skills
- Strong understanding of social media, current social/content trends
- Experience creating engaging content
- Strong project management and organization skills
- Experience managing budgets
- Experience with wine and spirits or beverage industry is a plus. A passion for wine and/or spirits is a must.
- Bachelor’s degree
Benefits:
We offer a generous Benefits and Compensation Plan that includes the following:
- Medical and dental coverage
- Paid holidays, sick days, and vacation time
- 401K program with company match up to 6%
- Free garage parking
Learn more about Latitude Beverage here: https://www.latitudebeverage.com/
Latitude Beverage Company
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