Marketing Director

The Jeffcoat Firm is committed to helping everyday people in crisis, and CEO Michael Jeffcoat’s mission is to provide unmatched legal services to people in South Carolina. The employees of The Jeffcoat Firm are ambitious, resilient, self-starters with a passion for taking excellent care of clients and each other. We are seeking a highly skilled and experienced Civil Personal Injury Attorney to join our legal team.

As the Marketing Director at The Jeffcoat Firm, you’ll be responsible for overseeing and directing the firm’s marketing efforts to drive leads to sign cases and build brand awareness. You’ll oversee the firm’s marketing initiatives and be responsible for managing the internal marketing team as well as vendors.

What you’ll be doing:

• Work cross-functionally with Operations and Finance to establish a marketing budget. Track, manage, and work within that budget to achieve objectives.
• Lead development of a long-term marketing plan and implementation of strategies to achieve increased market share.
• Work closely with clients, team members across all departments, creatives and designers, media partners, advertising partners, marketing partners, and other vendors to create effective plans and campaigns designed to increase case inventory.
• Place media buys on TV, OTT, CTV, Digital, PPC & Social Media, etc.
• Spearhead the execution of all marketing campaigns from beginning to end, including testing, tracking, reporting, analyses, and adjusting as needed.
• Analyze ads campaigns and adjust marketing strategies through metric tracking.
• Coordinate media/marketing contracts to ensure consistent maximum coverage (online, print, and digital).
• Ensuring marketing invoices are paid.
• Collaborate with our CEO to concept ad campaign content ideas. Work with creative and production teams to bring those ideas to life.
• Ensure all generated leads are properly delivered to the Firm’s sales team.
• Manage the Firm’s review generation program and track results.
• Oversee the Social Media Specialist to support our organic social media presence.
• Attend daily, weekly & monthly meetings as well as marketing events and conferences.
• Do what it takes so that when injured people or people charged with crime need help, they call us.
• Performs other job duties and responsibilities as assigned.

Who you are:

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Proficiency in content management systems and design software
• Desire to grow professionally through ongoing education
• Successful track record in senior marketing role and campaign creation and execution
• Excellent leadership, communication, and decision-making skills
• Experience in digital marketing, traditional marketing, content marketing, and social media marketing
• Experience running an inbound marketing program
• Proven ability to plan and manage budgets
• Strong interpersonal, communication and writing skills.
• Proficiency in Microsoft Office

Why you’ll love it here:

• Comprehensive Benefits: Enjoy a comprehensive benefits package including medical, dental, and vision coverage. Take advantage of parental leave & a 401k plan with an employer contribution.
• Paid Time Off: Recharge with our “take what you need” vacation policy.
• Volunteer Time Off: Our Firm believes in making our community a better place and paying all successes forward.
• Work-Life Balance: We offer remote flexibility and the ability to work from home one day per week.
• Career Growth: We provide supportive leadership, expect accountability and transparency, and focus on outreach.

Hours: 8:30AM—5:30PM Monday – Thursday & 8:30AM – 4:00PM Friday

The Jeffcoat Firm is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability or protected veteran status.

If you are unable to apply online due to a disability, contact Talent Acquisitions at [email protected].

The Jeffcoat Firm