Are you a creative marketing professional who thrives in a fast-paced environment to execute a strategic plan, coordinating efforts amongst team members, and seeing it all come to fruition? Do you have a keen aesthetic eye to lead a high-end luxury brand? Do you have extensive experience with multiple marketing channels to optimize the right balance of digital marketing, social media, and traditional print communications? Do you enjoy a hands-on approach to creative multi-modal marketing and not a back-office role? If so, this is the perfect opportunity for you.
This position is for a candidate who has expertise with developing a strategic marketing plan that integrates our multiple marketing platforms including but not limited to web marketing, social media, podcasts, email marketing, and traditional print/media. You would be responsible for creating new, strategically focused digital content designed to drive audience growth, grow brand awareness, promote our surgical artistry, and support the Basu Aesthetics + Plastic Surgery team by presenting information in an appealing, informative, and engaging manner.
This candidate will also be active in our platforms daily looking for opportunities to engage with our clients and grow our audience. An ideal candidate is organized, loves to learn, enjoys a team environment, and has a willingness to experiment and grow!
Responsibilities
- Define and execute the marketing and communication activities according to our marketing plan
- Coordinate all marketing activities to generate leads
- Track performance of all marketing campaigns
- Plan and help design engaging social media and marketing content across all platforms, occasionally in real-time. You’ll help create image posts and videos, including treatment videos in the practice and spa, in collaboration with surgeons and spa providers
- Coordinate between the practice and outside marketing consultants/vendors to develop strategy, content mix, and marketing calendar
- Manage and maintain lead tracking and conversion metrics reporting; troubleshoot inaccuracies and help solve for gaps in reporting
- Manage social accounts including Instagram and Facebook accounts for practice and spa
- Drive online product sales for skin care, wellness, and other DTC initiatives
- Build meaningful connections and encourages community members to take action while monitoring and responding to DMs as well as social conversation
- Coordinate website content updates including before and after photos
- Conduct regular phone meetings with marketing agency to review website performance, reporting back to the practice manager and chief executive officer.
- Monitor website for areas of potential updating/revising/improvement
- Engage patient base with regular digital newsletters
- Manage in-office processes for generating patient reviews
- Manage in-office processes for fostering patient loyalty and retention
- Report directly to Practice Manager/Director of Operations and CEO
Qualifications
- Bachelor’s degree or equivalent experience
- Ability to multi-task
- Strong verbal, written, and organizational skills
- Experience with developing and executing a marketing budget and strategic plan
- 2+ years of similar experience in aesthetic/plastic surgery, medical spa, wellness, or beauty
- Graphic design skills for social media, i.e. Canva
- Must work well both independently and with a small team
- Open and curious. A willingness to “jump in,” learn, get the job done
- Meticulous attention to detail and aesthetic eye
Basu Aesthetics + Plastic Surgery: C. Bob Basu, MD
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