**This position requires to be in the office 5 days a week in Princeton, NJ.**
Our client, a company in the Healthcare, Hospitals, Social Assistance industry, is looking for a Marketing Communications Manager to support the development and implementation of marketing strategies. An essential part of the team, the Marketing Manager has a role in many different marketing aspects of the organization and is crucial to the success of company goals. This is a permanent role located in Princeton, New Jersey.
What you get to do every single day:
- Create promotional advertising campaigns and refine marketing programs to match public relations activities
- Support the long- and short-term completeness of marketing plans and strategies, pricing policies and budgets
- Design and lead product marketing campaigns and improve upon plan of action for promotional communications
- Develops a clear and effective communication strategy for the organization (both domestically and internationally) focused on strengthening awareness of the distinct and positive identity of the brand.
- In collaboration with Director of Product Development, develops messages for the organization and for specific campaigns to reinforce our core values and market differentiators of our clients;
- In conjunction with department and other colleagues, publishes compelling, high quality materials for external audiences ensuring all communications have a consistent tone and the corporate message is appropriately delivered to reach intended audiences;
- Design and oversee the design of corporate marketing materials including brochures, flyers, presentations, social media content, etc.
- Manages the media and analyzes target priorities;
- Builds and fosters long-term working relationships with various groups including media, , client marketing teams and other organizations;
- Builds, manages, and maintains relationships with client marketing teams to support marketing campaigns and initiatives.
- Ensures focus on delivering corporate and client personalization is consistently top of mind with key business and industry journalists, influencers and analysts;
- Collaborates with Product Development on executive visibility opportunities and developments for external media, podium, bylines and talking points to support these opportunities;
- Oversees social media strategy and content;
- Writes copy and enforces brand for all company communications;
- Handles corporate image projects including special events and charitable involvement;
- Manages and maintains all efforts within budget;
- Maintains and ensures consistency of corporate image throughout all product lines and initiatives;
Qualifications:
- 3 – 5 years of related experience required;
- Client relationship management
- Distinguished writing and grammar skills;
- Ability to organize and prioritize competing priorities;
- Proven ability to work independently and as part of a team;
- Innovative, creative thinker and idea generator;
- Knowledge of graphics and word processing software packages;
- Globally-minded with an appreciation for and interest in travel;
- Ability and willingness to travel;
- Knowledge and experience with media outlets;
- Commanding knowledge of software: Microsoft Suite of Products (Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), Advanced Adobe Acrobat/Acrobat Pro, Newsletter/Campaign software, and Website Content Management System such as WordPress.
- Experience managing social media outlets such as Facebook, Twitter, Instagram, and LinkedIn.
- Experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM)/Google Ads, and social media ads a plus (hands on or managing an agency).
Robert Half
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