Content Marketing Manager

Job Title: Content Marketing Manager 

Company: Pinpoint Predictive Inc. 

Industry: Insurtech | AI and Predictive Analytics Solution | Risk and Profitability Predictions

Location: Remote ONLY

Pinpoint Predictive Inc. is seeking a creative powerhouse to join our Marketing team. As a Content Marketing Manager with a focus on B2B, you will be responsible for developing and executing content marketing strategies that drive brand awareness, customer engagement, and lead generation within the B2B insurance technology sector. This role will require a strong blend of creativity, strategic thinking, and analytical skills. Our team is driven by innovation, creativity, and a passion for disrupting the traditional insurance industry. If you’re ready to be part of a dynamic, forward-thinking team, we want to hear from you.

Who is Pinpoint?

Pinpoint Predictive, Inc. is a fast growing Insurtech that delivers loss predictions and risk scores to P&C Insurers empowering them to make smart and equitable decisions. Pinpoint leverages AI and trillions of behavioral data points to bring the power of big tech to the insurance industry. This is an exciting opportunity to shape the future of the insurance industry and contribute to the growth of our innovative startup.

What will you be doing?

Content Creation and Distribution

• Work closely with B2B Marketing Manager and Product Marketing Manager to execute and optimize Content Strategy for Pinpoint
• Develop dynamic content such as graphics, videos, marketing materials etc. to support brand awareness and lead acquisition initiatives
• Create high-quality and relevant content including blog posts, whitepapers and case studies targeted at Pinpoint’s clients
• Plan and execute content distribution across various channels, including website, social media, email marketing, and industry-specific platforms

Designer 

• Lead the design of marketing materials, including website design, landing pages, email campaigns, social media graphics, infographics, and presentations
• Create and manage video content for use on social media, website and other digital channels
• Participate in brainstorming and ideation sessions to generate new design concepts and creative solutions to support marketing strategy

Website Development and Management

• Ensure the website is up-to-date with fresh, relevant, and high-quality content through collaboration with marketing and sales teams 
• Manage website content such as blog posts, media articles, videos and landing pages
• Create and update website aesthetics/design that aligns with the brand’s visual identity
• Optimize the website for a positive user experience, ensuring it is easy to navigate, loads quickly, and is mobile-friendly
• Utilize SEO and keyword strategies to improve content visibility and search rankings
• Utilize web analytics tools (Google Analytics) to track and analyze website traffic, user behavior, and conversion rates

Social Media

• Manage day-to-day social media content calendar including management and distribution of content on LinkedIn, Twitter and Facebook
• Create and curate engaging industry-relevant content for social media channels, including LinkedIn, Twitter, and other relevant industry forums

Brand Management

• Manage Pinpoint brand voice and look and ensure consistency across all channels including website, media, social media, internal and external communications
• Develop and manage brand assets and library including brand guides, templates, re-usable graphics and more

What will you bring?

Must Haves

• Bachelor’s degree in marketing, graphic design, visual communications, or a related field
• 5+ years proven experience in content marketing, specifically in B2B marketing, preferably in the Insurtech or financial technology sector
• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other relevant tools.
• A strong portfolio showcasing a diverse range of design projects, with a focus on digital marketing materials and branding
• Excellent copywriting skills
• Expertise in website management and SEO (WordPress experience is preferred)
• Strong project management and organizational skills
• Creative thinker with a keen eye for detail

Nice to Have

• Experience working with Hubspot
• Experience running end-to-end social media campaigns
• Marketing automation and workflow experience 
• Passion for technology, innovation, and disruption within the insurance industry

Pinpoint Perks

????Competitive Salary with bonus opportunity 

????Health Benefits – Employer paid Medical plans (different options available); Vision and Dental plans: Employer paid Life Insurance; Options to add Short Term and Long Term Disability; Additional Life Insurance options available

????Time Off – We believe that a good balance of life is critical to delivering the best results. Pinpoint offers Discretionary Time Off (DTO) to allow you to recover and have a good work-life balance.

????????Flexibility – Work from anywhere in the US. We are a remote company and believe in giving the space of our employees to deliver high quality results. 

????401K Options – At this time we do not offer match but have a convenient options for you to start saving for your retirement. 

????????Collaborative and Passionate Team – Work with a team that is passionate about delivering meaningful results and making an impact in the Insurtech industry.

????????Listen and be heard – We love feedback, we enjoy receiving and giving each other feedback, and growing together.

Pinpoint Predictive