Responsibilities:
- Collaborate with the marketing team to develop and execute innovative marketing strategies for social networking services (SNS) and online communities, including TikTok, Instagram, Facebook, Twitter, YouTube, Reddit, and Discord, with a focus on achieving content-driven growth.
- Conduct in-depth community research to gather valuable insights that inform the marketing and promotion of game products.
- Foster collaboration with the brand, creative, creator/community, integrated communications, and production teams to develop and enhance social media content for marketing campaigns.
- Utilize up-to-date knowledge of the latest trends, social media platforms, and content strategies to propose inventive approaches for engaging communities across diverse social channels and campaigns.
- Coordinate with the customer service team to gather player feedback, refine product optimization recommendations, provide feedback, and follow up with the development team to implement necessary changes.
Requirements:
- Bachelor’s degree or higher, along with a minimum of 5 years of experience in marketing, with a focus on social media and community management.
- Exceptional strategic thinking and long-term planning abilities, coupled with a strong results-oriented mindset.
- Proficiency in using social media data analytics tools, such as YouTube Analytics and Sprinklr, and familiarity with collaboration tools like Jira, Lark, Asana, Trello, etc., is a plus.
- Experience working with global game and marketing teams is considered a valuable advantage.
- Proven skills in cross-departmental collaboration, project management, and organization, including the capability to handle multiple projects simultaneously. Strong communication and presentation skills are essential.
- Effective communication skills, enabling meaningful engagement with players and a keen understanding of player and market trends.
- Proficiency in writing, enabling the creation of high-quality content.
- Note that on-site presence is required.
PaperGames
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