Digital Marketing Manager

Pannell Kerr Forster of Texas, P.C. (PKF Texas) is a Houston-based CPA firm of forward-thinking entrepreneurs and business advisors who creatively integrate traditional values, practical solutions and intelligent change by focusing on the client’s unique needs. PKF specializes in mid-sized growing companies as well as publicly traded companies and individuals who enjoy the benefits of working with a client-centric firm offering a full-range of business consulting, technology, assurance, entrepreneurial advisory and tax solutions.

PKF Texas is actively seeking a Digital Marketing Manager. The ideal Digital Marketing Manager will have a go-getter attitude and have no problem helping with projects that arise. The Digital Marketing Manager will have experience with Social Media, SEO and Website management. This opportunity will be hybrid.

Responsibilities:

• Work with Practice Growth Senior Manager to oversee and develop strategy for corporate website, social media, and collateral development
• Create content (graphics and copy) and manage all social media platforms, including LinkedIn, Instagram, Facebook, Twitter, YouTube, Vimeo, LinkTree, Flickr, etc.
• Manage paid social efforts (LinkedIn)
• Ensure a coordinated, unified message and presence across all platforms to support the overall PKF Texas brand and key initiatives
• Implement firmwide content sharing tools (Social Toaster/Clearview Social) to enable team engagement with social media channels
• Coordinate with the communications team to incorporate SEO best practices to optimize website content and thought leadership
• Drive traffic to website and social media sites
• Assist Practice Growth Senior Manager with data analytics and metrics (e-mail, social media, website, etc.) to help develop and drive strategy
• Research and implement content and architecture recommendations for SEO keyword discovery, expansion, and optimization.
• Upload and update website content, including but not limited to blog posts, video, team bios, and marketplace events
• Create landing pages leveraging HubSpot
• Design and send email newsletters, event invitations, industry updates, etc.
• Maintain email databases to ensure the firm can disseminate important information to target groups and provide timely general information to existing clients. Monitor bounce rates and work to improve.
• Video coordination and creation, including production and editing finished product.
• Keep up-to-date on digital marketing best practices
• Coordinate with external graphic designer for ad and collateral materials as needed.
• Maintain content/editorial calendar and effectively delegate tasks to support team members.
• Other duties to be determined to support the overall marketing efforts of the firm, as needed.

Requirements:

• Bachelor’s Degree in Marketing, Communications, or related field
• 6-7 years of experience in Marketing
• Expert level experience with Social Media (LinkedIn, Instagram, Facebook, X (Twitter), YouTube, Vimeo, LinkTree, Flickr, etc.)
• Expert Level experience in HubSpot
• Working knowledge of WordPress sites and HTML
• Firm understanding of the Adobe Creative Suite (Photoshop, InDesign, etc.), Canva and/or other graphic design software
• Proficient in Microsoft Office Suite
• Experience with department project management
• Experience working with Google Analytics is a plus but not required
• Experience with Public Accounting or professional services is a plus but not required

PKF Texas