Our client, a growing online entertainment platform, is looking for a Senior Retention Manager to join their team on a full-time basis starting as soon as identified.
As the Senior Retention Manager, you will be building up and executing the company’s retention strategy across paid and owned marketing channels. The Senior Retention Manager will work directly with the CMO of the company.
The Senior Retention Manager will be responsible for:
– creating the foundation of the company’s retention strategy by establishing CRM platform, email marketing campaign, push notification, and content strategies
– developing a retention strategy for each stage of the user life cycle journey including, but not limited to, audience segmentation approach, messaging strategy, offer strategy, and engagement timing
– identifying the company’s customer segments to properly execute on targeted marketing programs
– implementing and executing on all retention strategies and finding areas of improvement based on retention metrics
– working in Salesforce CRM to plan, execute, and report on CRM campaigns
REQUIREMENTS:
– 5+ years of experience in a B2C customer retention role ideally in gaming or gambling
– proficient in the Salesforce marketing suite
– a strong track record in CRM, including campaign execution, lifecycle marketing and analytics and data-driven insights with customer profiles/segmentation
– able to assess trends, competitive activity, and technological advances in the CRM marketing and larger marketing environments
– able to work in a highly collaborative environment with a startup mentality
Creative Circle
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