Product Manager, Member Growth & Engagement, Health & Wellness
Executive Alliance is pleased to represent our client who is the incubation arm for the world’s largest company and leader of the Fortune 500. They are transforming the customer e-tail/retail experience for future generations with a focus on health and wellness.
They are seeking a Product Manager, Member Growth & Engagement, Health & Wellness to work out of their San Francisco, CA area HQ OR New York Metropolitan area locations.
NOTE: This is hybrid with presence in the San Francisco, CA or New York/New Jersey regions. This is not a fully remote role. NO C2C’s, agencies or international candidates, please. Only U.S. candidates in the aforementioned areas will be considered.
This incubation division was formed in 2017 as part of the company’s larger innovation mission to shape the future of commerce. They pursue big ideas and take risks by stepping outside of the company’s core business to focus on leapfrog capabilities across conversational commerce, mixed reality, in-store digitization, and more. Their ultimate goal: fuel the company’s core business, create new operational efficiencies, and unlock amazing experiences for our customers in the long-term. This team is working on healthcare innovations because of the company’s promise is to help its customers save money and live better. This includes building products that enhance both their physical and emotional wellbeing.
Who will love this job:
• A product thinker – you have a deep curiosity about problems and how people experience them; you are disciplined in prototyping creative, hypothesis-driven solutions, and responding quickly to progress or pivot based on user research and testing; you relentlessly prioritize
• A healthcare evangelist – you believe that our healthcare system is at a positive inflection point and that building the right solution at scale will unlock the transformative power of the consumer; you are passionate about working with data scientists, clinicians, and care teams to integrate and apply the right mix of insights and experiences to elicit new actions which improve healthcare delivery, health-related decision making, and clinical outcomes
• A creator and a doer – you identify a problem, envision a solution, and take a hands-on approach towards building it; you index high on grit and “can-do” moxie
• A clear communicator – you break down complex concepts and make them easy to understand
• A generous collaborator – you are excited by the opportunity to work with cross-functional teammates to create products that, when mature, are successfully embedded in the company’s core business, including its digital product suite, to reach millions of people at scale
About the role:
As the Product Manager for Member Growth & Engagement, you will play a critical role in optimizing the end-to-end customer journey of our health product. You will be responsible for developing and executing strategies to increase member acquisition, activation, onboarding, engagement, and retention. Your deep understanding of the B2C landscape, along with your expertise in funnel conversion and optimization, will be pivotal in achieving our goal of helping people live better through improved health. You will oversee user discovery/research, product scoping, feature prioritization, and roadmap development. You will work with teammates across clinical, data science, engineering, and strategy functions to drive decisions and deliver on established priorities.
What you’ll do:
• Lead the development and execution of a comprehensive member growth and engagement strategy for the company’s 0-to-1 product
• Own the end-to-end funnel conversion process: use data-driven insights to identify opportunities for optimizing the member journey, ensuring seamless transitions from activation to onboarding, engagement, and retention; implement initiatives that enhance the customer lifecycle
• Develop and implement A/B testing and experimentation methodologies to continuously improve conversion rates and engagement metrics
• Work with leadership and cross-functional teams to translate customer insights into product features that drive member engagement and retention
• Monitor industry trends and best practices in B2C growth and engagement strategies, incorporating relevant learnings into our approach
• Ensure timely delivery of high-quality products that meet customer needs and align with the company’s mission and strategic priorities
• Champion customer experience & customer value proposition across all decisions
Experience:
• 5+ years of B2C product management experience, ideally building products with a Health, Data, and/or Retail component
• Proven track record of driving member growth and engagement, including deep understanding of the customer lifecycle and techniques for funnel conversion & optimization
• Strong understanding of data-driven product development, with demonstrated experience in iterative development and creative experimentation to identify and validate hypotheses
• Superb communication and relationship skills, with the ability to work with and present to executives, drive strategic decision making, and influence without authority
• Experience partnering with cross-functional stakeholders to align product development efforts with regulatory compliance, business, and clinical value
• Comfort with building and nurturing prototype concepts with high potential for scale
• Experience with agile development methodologies and tools (e.g., Kanban, Scrum, etc.)
• Success in an entrepreneurial environment, ideally within a fast-paced, high growth technology company
A plus if you also have:
• Experience in the healthcare or wellness industry
• Experience building 0-to-1 products in startup or corporate incubation environments
• Experience working with, or building products for, traditionally hard-to-engage populations
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