This is a hybrid role with two days onsite in Austin, TX or San Marcos, CA.
GENERAL SUMMARY
The Digital Marketing Specialist will help plan, develop, and execute marketing efforts for the organization. This individual will assist with the design, research, planning, development, and implementation of digital marketing campaigns The Digital Marketing Specialist will report to the Executive Director of Marketing and assist all marketing team members with managing external marketing partners such as advertising agencies, digital marketing firms and automation agencies. This position will act as a champion for digital marketing, contributing to campaign planning, operations, optimizations, and reporting, and use the digital space to build brand awareness and enhance the marketing pipeline.
Working with related internal clients, the Digital Marketing Specialist coordinates and oversees work with external partners such as outside agencies and vendors, community partners, and alumni as well as internal faculty and staff partners. The Digital Marketing Specialist, using the college’s strategic plan as a guide, proactively helps develop and implements the marketing strategy for the college to meet institutional goals, manage the college brand and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, helps to identify and prioritize the college’s marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
With Executive Director, plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency.
Operationalize processes that ensure all digital programs are appropriately tracked, from platform to CRM, ensuring accurate data capture and flow between systems.
Develop and maintain custom audiences for use across platforms (e.g., Facebook, Instagram, Google)
Analyze data to pull forward performance and audience insights from ad platforms (e.g., Facebook, Google), web analytics (e.g. Google Analytics, SEMRush) and internal systems (e.g. Salesforce, Marketo)
Make recommendations for optimization of digital campaigns at all levels to deliver optimal performance.
Collaborate with content team, providing insights across SEM and SEO to drive website performance.
Assist in the research and preparation of budget proposals and forecasts for marketing purposes, as assigned.
Assist in the implementation of integrated channel strategies, including student email campaigns, to drive marketing initiatives forward.
Establish and nurture relationships with key stakeholders. Collaborate with key stakeholders, including marketing managers, Web team, content creators, and IT to ensure access to and exchange of digital consumer insights.
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