BBB National Programs
BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
Manager, Digital Communications
WHO WE ARE
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self-regulation, we are currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. Our programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.
ABOUT THE MARKETING + COMMUNICATIONS DEPARTMENT
The Marketing and Communications (MarCom) Department at BBB National Programs is a high-performing, mission-driven team of marketing and communications professionals who play a vital role in supporting the organization’s operations and mission. MarCom is an agile, agency-like team responsible for the cohesive communication and promotion to external audiences of BBB National Programs and its more than a dozen self-regulatory, accountability, and dispute resolution programs.
YOUR IMPACT
As the Manager, Digital Communications at BBB National Programs, you will serve as the social media subject matter expert for both internal and external audiences, partnering with program leaders to create thought leadership opportunities. You will also serve as content manager, supporting the development of thought leadership content and managing its packaging and distribution across various channels.
Essential Duties and Responsibilities
- Manage social media channels for BBB National Programs and its programs, supporting our corporate brand and building our social media profiles and presence
- Work with subject matter experts to create, curate, edit, and publish shareable content such as blogs and other thought leadership
- Lead email communication strategy for disseminating thought leadership and programmatic updates via newsletters and other email opportunities
- Manage social media, email, and podcast content using an organized editorial calendar, and determine the best platform for content distribution
- Support the execution of email marketing, including drip marketing campaigns, newsletters, and the coordination of digital campaigns across social media, paid advertising, and email marketing
- Support reporting efforts for social media, podcasts, and newsletters, to include key performance indicators, analytics, and trends
- Provide insight and analysis for developing social media components for new business initiatives, program expansion, and/or partnerships
- Develop and maintain relationships with key influencers, partners, and the media in the social arena
WHAT YOU WILL BRING
Must have:
· Bachelor’s degree (B.A.) in communications, marketing, or a related field
· 5+ years’ work-related experience
· Proven ability to grow audience, influence, and engage through social media
· Experience managing successful social media channels, including paid social
· Strong writing and editing skills both in traditional and social platforms
· Marketing campaign project management experience
· Strong communication, presentation, and persuasion skills
· Creative problem-solving skills with focus on results
· Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced environment
· Excellent time and project management skills and ability to effectively prioritize and manage work
· Strong attention to detail, with the ability to think conceptually and analytically
· Strong interpersonal communication and organizational skills
Let us know if you have:
- Fortune 500 experience
- Experience with HubSpot
- Experience managing content for podcasts
WHAT WE OFFER:
At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace. Cultivating a team of talented and engaged professionals who seek out new challenges and opportunities catalyzes our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.
Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans. paid short-term disability insurance, and life insurance.
Financial Well-Being: Build your retirement savings with our 401k plan matching up to 6% of your contributions.
Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and wellness time.
Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.
Environment: Our modern headquarters in McLean, VA provides the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive mindset and diverse workforce are strengths in fulfilling our mission; therefore, we continuously work to engage and develop diverse and inclusive talent and leaders.
BBB National Programs is proud to be an equal employment opportunity employer.
BBB National Programs
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