We are seeking a collaborative digital enthusiast to manage the organization’s digital products within its Products team. We operate one of the nation’s fastest growing internet lottery (“iLottery”) programs, experiencing triple digit year-on-year growth in gross gaming revenue. The success of KLC’s digital program relies upon technology and service providers as well as engaging game content to create an entertainment destination for Kentucky Lottery players. The Digital Product Manager is responsible for curating this player experience by executing effective roadmaps for product and feature enhancements, using product usage data to steer the player engagement strategies for optimal acquisition and retention programs, and ensuring that all product and feature roadmaps are delivered and then monitored against program KPIs.
For over 30 years, the Kentucky Lottery has earned more than $6.8 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $4.8 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.
As a company that was voted Best Places to Work for 3 consecutive years (2021-2023), our team and company values are what makes the difference to college students all across Kentucky.
The Kentucky Lottery’s Core Values:
- Integrity – We do the right thing.
- Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
- Social Responsibility – We are a good corporate citizen, giving back to the community.
- Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
- Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
- Innovation – We embrace innovation, working to proactively see opportunities.
- Fun – We have fun at work and enjoy a positive work environment.
We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.
JOB SUMMARY
The Digital Product Manager will oversee the day-to-day activities related to program performance and execution of growth strategies in the digital channel with support from both internal resources and external gaming vendors.
ESSENTIAL DUTIES/RESPONSIBILITIES
- Collaborates with the VP, Products to develop, enhance and maintain the Kentucky Lottery Corporation’s (KLC) suite of digital products, now and into the future. Partners with VP, Products to establish digital product goals and objectives, and devise product roadmaps aligned to KLC Strategic Plan and Business Objectives.
- Manages all phases of digital product development lifecycle across cross-functional internal and external resources, ensuring alignment of delivery milestones and releases for all digital products including the iLottery instant play portfolio as well as web and mobile products.
- Maintains knowledge base across industry benchmarking tools and broad e-Commerce/digital trends to inform the growth of the digital product suite. Collaborates with research team to execute regular cadence of research initiatives to inform digital growth.
- Manages execution of the instant play product portfolio, ensuring alignment to program KPIs and defined launch schedule.
- Leverages product usage data and knowledge of consumer needs to measure and report on performance of digital product suite, and to identify and recommend new product features or development opportunities.
- Collaborates with product development peers to ensure effective deployment of digital product suite and capabilities in promoting all of KLC’s products, regardless of distribution channel.
- Strategizes with internal and external stakeholders to grow digital product market share by improving conversion to play online and increasing loyalty among existing customers. This includes the design implementation of promotional and player communication strategies for internet-based games; report on return on investment, key metrics and share results with key stakeholders. Available communication channels include email marketing, push notifications, content management on the website and interstitials.
- Oversees operational management of digital program to ensure contractual compliance and a consistent KLC brand experience with the program’s customer call center and in-house customer support roles, including monthly reviews, process improvements, new opportunities, script additions or revisions, troubleshooting to resolve issues, etc.
KNOWLEDGE/SKILLS/ EXPERIENCE
- Bachelor’s degree in Marketing, Communications, Sales or related field required. MBA or other advanced degree a plus.
- Three to five years’ relatable experience.
- Demonstrated knowledge of digital and mobile trends and tools. Experience in leveraging digital solutions and data to drive growth.
- Experience prioritizing and managing digital product roadmaps.
- Excellent time management and project management skills, with an ability to manage multiple products at various phases of the development lifecycle.
- Experience with determining the needs of nontechnical users and working with IT to test and deploy effective solutions.
- Proven strong analytical and problem-solving skills, including root cause analysis and process- oriented solutions.
- Open-minded towards the ideas and views of others, comfortable giving and receiving feedback, contributes to building a collaborative atmosphere and team spirit.
- Excellent interpersonal communication and interaction skills. Able to work and communicate effectively with a diverse range of thinking and personality styles.
CORE VALUES
Must be able to exhibit the KLC’s core values:
- Integrity – We do the right thing.
- Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
- Social Responsibility – We are a good corporate citizen, giving back to the community.
- Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
- Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
- Innovation – We embrace innovation, working to proactively see opportunities.
- Fun – We have fun at work and enjoy a positive work environment.
SUPERVISORY RESPONSIBILITIES
- Sr. iLottery & Customer Support Specialist
- Customer Experience Specialist
WORKING CONDITIONS
· Office environment – hybrid in accordance with KLC policies.
· Travel: 10% or less
PHYSICAL REQUIREMENTS
- Ability to lift up to 40 pounds: Occasionally
- Standing or sitting: Continuously
- Moving: Occasionally
- Reaches, writing, fingering, typing: Continuously
- Talking and/hearing: Continuously
- Seeing: must be able to read reports and use a computer: Continuously
- Sit for long periods of time: Continuously
BENEFITS
We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which the company contributes a portion of your base pay.
We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.
The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.
Ky Lottery Corp
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