We are seeking a Customer Onboarding and Engagement Manager to play a crucial role in enhancing the customer experience for our clients’ innovative entertainment platform. In this role, you will lead the activation and onboarding marketing efforts for new customers in North America, driving engagement and satisfaction for millions of users.
Key Responsibilities:
- Develop and execute comprehensive marketing campaigns targeting new customers, utilizing various channels such as on-device messaging, email, PUSH notifications, and placements on our platform.
- Collaborate closely with the brand team to create compelling marketing content and collateral that resonates with the target audience.
- Manage a strategic roadmap of deliverables, including a test-and-learn cadence, designed to optimize the onboarding experience.
- Implement always-on tactics tailored to the new customer cohort, ensuring continuous improvement.
- Communicate progress through regular progress reviews, prioritization, and experiment result presentations.
- Compile, analyze, and present performance metrics to assess the effectiveness of campaigns.
- Identify opportunities for optimization and improvements, leveraging data-driven insights.
- Collaborate effectively across organizational boundaries to define, manage, and prioritize work.
- Work closely with cross-functional teams to ensure alignment and synergy in customer onboarding and engagement initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in marketing, customer engagement, or related roles.
- Strong project management skills, with a track record of successfully delivering marketing campaigns.
- Proficiency in data analysis and reporting tools.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
Innovative thinker with a passion for delivering exceptional customer
Educated Solutions Corp
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