The individual hired will work out of the corporate office in New York City on the Valuation, Research & Analytics team within OVG Global Partnerships; the sponsorship and marketing arm of Oak View Group (OVG). Suitable for the role are smart, curious and commercially aggressive professionals who have a track record of success in the sports & entertainment sponsorship industry. This candidate will primarily be helping to build this group at OVG and consolidate disparate data sources into a single data warehouse to be the central resource across all divisions. The department will work on the development of all analytics tools, reports and dashboards to drive better strategy and decision making for the Global Partnerships sales team and other OVG Divisions. The Coordinator of Valuation, Research & Analytics will support the application of data across the organization to integrate analytical models and tools into the sales and marketing decision-making process.
This role will pay a salary of $25.24.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
- Closely partner with Sales and Solutions teams to understand the research and data warehouse needs of the business
- Leverage internal and external vendor toolkits to create holistic deliverables that include valuation, actionable insights, benchmarking for contextualization, and strategic takeaways
- Ascribe quantitative and qualitative value to sponsorship assets for properties and brands across the sports and entertainment landscape
- Assist in creating prospecting lists, building sales collateral, and developing the hook for owned and operated, 3rd party, OVG360, and Arena Alliance partners
- Become an expert in all external vendor toolkits to provide data to build the story
- Extensively research each current OVG property/market and potential future properties/markets to develop a strategic analysis of the potential business opportunities
- Extensively research target categories for each property providing recommendations and insights as realized
- Become a trusted advisor to internal stakeholders and external clients through understanding their business challenges and building research and insight-based solutions
- Work in conjunction with the Solutions team to build thought leadership pieces to assist our sales team in their current outreach and category knowledge
- Support the Partnership Activation team to develop analytics plans designed to measure and demonstrate the value of existing sponsorships
- Support the production and management of analytical tools, reports and dashboards to inform business practices of the Sales and Marketing team
- Support in management of CRM system (Salesforce/KORE) and build data sets for reporting and analytics
- Other duties as assigned
The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Undergraduate and/or graduate studies in sports business, management, market research, marketing, statistics, mathematics, finance, or other analytical fields
- 1-2 years’ experience with demonstrated development and execution skills, ideally with understanding of/experience in the sports & entertainment industry
- Ultimate team player willing to work across multiple departments to get the job done
- Experience with quantitative analytics and ability to draw a story out of data
- Demonstrated success analyzing marketing strategy and measurement plans
- Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, SWOT analysis, competitive assessment, marketing objectives/strategies, category analysis, etc.) used in the development of sales pitches and ideation for prospective and existing partners
- Ability to synthesize complex data sets into actionable insights that drive the business
- Creative Problem Solver with the ability to quickly understand brands/partners’ business models and research solutions for how to grow their business
- Highly driven self-starter, with ability to work independently without supervision
- Ability to manage long-term projects as well as quick turnaround assignments
- Trustworthy, loyal and ethical
- Curious by Nature
- Values the “How” as much as the “What”
- Willingness to work the hours required to fulfill the commitments of the role
- A lifelong passion for winning supported by an exceptional track record of results
Oak View Group
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