Senior Manager Marketing – Engagement

Build Your Career with Ashley

Join our Marketing team and help us drive brand awareness and engage with our target audiences. You’ll collaborate with and support different parts of the business to create compelling consumer driven partnerships. Lead the charge and take ownership of exciting projects, all while building your career.

Senior Marketing Manager – Engagement

What Will You Do?

As a leader in furniture, mattress, and home interiors – ASHLEY has a dedicated focus on local audiences, where they engage and make meaningful connections with consumers. We are seeking a strong, dynamic, and data-driven Marketing Manager to drive our SMS, mobile app, and multi-channel journey strategies to deliver personalized commerce and content experience for engaged users. This role requires experience overseeing SMS, email, mobile push, customer journeys, strong communication skills, and relies on managing relationships with internal and external partners.

• Develop multi-channel customer journeys that focus on engagement and retention.
• Develop engagement and retention strategies for both the mobile app and SMS.
• Utilize CRM/CDP segmentation to develop a better understanding of consumers and create targeted consumer journeys through app push campaigns and SMS.
• Develop campaign strategies to measure across key KPIs (engagement metrics).
• Drive users back into the funnel with an emphasis on engagement, revenue, and customer lifetime value.
• Support campaign planning, briefing, creative development, and production to measure and evaluate through multiple channels.
• Participate in the development of CDP initiatives with a customer-centric & loyalty-based approach.
• Partner with external and internal teams to develop and provide synthesized learnings and implications for CDP activities.
• Partner with brand strategy to leverage content and other materials to drive customer engagement.

What Do You Need?

• Minimum 5+ years of experience in Mobile/Apps, SMS, Email Marketing, Retention, CRM, Loyalty, or other related functions.
• Experience with CDP software (Zeta, Adobe, Segment) and ESP software (Epsilon, Zeta, Klaviyo, Attentive) is a MUST.
• A strategic mindset, and passion for innovation, agile responsiveness, conversion rate optimization, website testing, and driving results.
• Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency.
• Proven experience working directly with senior leadership teams.
• Experience working for/with the direct-to-consumer division of a omni-channel retailer (in store and ecommerce) is preferred.
• Bachelor’s degree from a recognized 4-year college or university.

Who Are We?

At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won’t coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That’s why Ashley Furniture is #1 in our industry.

Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.

Apply today and find your home at Ashley!

Benefits We Offer

• Health, Dental, Vision, Employee Assistance Program
• Paid Vacation, Holidays, and Your Birthday off
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Ashley Wellness Centers (location specific) and Medical Tourism
• Telehealth
• 401(k) and Profit Sharing
• Life Insurance

Our Core Values

• Honesty & Integrity
• Passion, Drive, Discipline
• Continuous Improvement/Operational Excellence
• Dirty Fingernail
• Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our

Corporate Social Responsibility information page: Corporate Social Responsibility

We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted.

Principals Only.

Search Firm Representatives Please Read Carefully:

Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.

Ashley Furniture Industries