Director of Public Relations
Supervised by: Chief of Staff
Supervises: Creative Manager; Subcontractors
FUNCTION
The Arts Council of Fayetteville/Cumberland County is seeking a forward-thinking Director of Public Relations to plan and perform work involved in the collection, preparation, and dissemination of information regarding the strategic priorities, tactics, programs, and achievements of the organization through newspaper, radio, television, flyers, periodicals, and other digital media – including but not
limited to social media and the Arts Council’s websites. The Director of Public Relations must be a strong writer and content developer who can quickly pivot to position a story about the Arts Council’s work in the community. Under the supervision of the Chief of Staff, the Director of Public Relations must be able to… Tell Our Story, Support Our Grant Programs and Community Partners, Spotlight Our Arts Education, Artists and Exhibitions, and Convey Our Economic Impact to a broad set of target audiences.
The position is a full-time, 40-hour per week in-office opportunity. This position is not a remote job. The ideal candidate is a proactive strategist who can effectively lead our organization through the digital era, demonstrate strong creative writing skills, enhance engagement with partners, document our impact in the community, quantify digital metrics, and adapt to a fast-paced work environment in the nonprofit sector.
JOB DUTIES AND RESPONSIBILITIES:
Essential functions of the job include (but are not limited to):
CAMPAIGNS
- Campaign development, execution, and follow up to highlight Arts Council grant programs, arts education, exhibits, special events, and other partner activities.
- Direct the Creative Manager and subcontractors to formulate, produce, and publish targeted digital and social media content, campaigns, and initiatives in support of the grants, programs, and services of the Arts Council.
- Manage subcontractors to position Arts Council digital content and increase the online presence of the Arts Council’s brand, imaging, positioning, and community involvement through all multimedia platforms including websites, social media, e-newsletters, community calendars, and listserv notifications.
- Manage subcontractors to design and deploy content, imaging, videos, and form submissions in the current Content Management System (Wix) to maintain fully functional websites that are up-to-date, accessible, user-friendly, artistically vibrant, and informative. Manage regular updates to site content, style, and layout. Oversee the Creative Manager to regularly assess updates, changes, new content, etc. to maintain fresh, consistent, and easily accessible websites.
- Manage the Creative Manager and subcontractors to build interactive website features that engage visitors, promote grant programs, boost arts education, support community partner projects, spotlight artists and opportunities across artistic disciplines, promote galleries and exhibitions, and direct visitors to Arts Council social media sites.
- Create and disburse strategic messaging across all social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) in support of grant programs, arts education, exhibits, special events, fundraising, and other elements as directed. Utilize creative imaging and videos to increase appeal and interaction with messaging.
- Use social media and website analytics to quantify digital metrics, identify user demographics and engagement, apply insight to the development of campaigns and initiatives, and track performance. Report data back to the Chief of Staff and President/CEO on a regular basis to assist in resource allocation, budget management, and strategic direction of Arts Council public relations activities.
- Knowledge of targeted digital tactics to offer strategic recommendations to subcontractors and the Creative Manager on best practices to disburse messaging about Arts Council grant programs, arts education, exhibits, special events, and other activities.
- Develop forward-thinking strategies for future public relations content across platforms not currently engaged at the Arts Council including but not limited to TikTok, Reddit, Pinterest, etc.
CREATIVE WRITING
- Strong writing, editing, and proofreading skills. Ability to artistically convey Arts Council stories that are clear, concise, impactful, relevant, and adhere to uniform writing standards.
- Lead subcontractors and the Creative Manager in development of press releases and other correspondence in support of Arts Council grant programs, arts education, exhibits, special events, and other activities as necessary.
- Ensure and build brand consistency of tag lines, hashtags, and logo usage in compliance with the Arts
- Council’s style guide and other branding guidelines.
- Build creative exposés on grantees (individual artists and nonprofits) that highlight the grantees’
- contributions to the community while simultaneously elevating the Arts Council’s community profile.
- Write newsworthy articles about other Arts Council programs and services including but not limited to Exhibits, the International Folk Festival, Culture Series, Artists In Schools, etc. for use in Arts Council e- newsletters, blogs, and other associated media outlets.
- Manage the production of the Arts Council’s Annual Report in conjunction with the Creative Manager and the Chief of Staff.
DEPARTMENTAL DEVELOPMENT
- Adhere to the guidelines set forth in the Arts Council by-laws, Employee Handbook, and organizational procedures.
- Commitment to the Mission and Values of the Arts Council and a vision for the Public Relations Department.
- Monitor and adhere to spending requirements for the Public Relations budgets of the Arts Council including but not limited to public relations campaigns, social media, advertising, etc.
- Provide editorial, creative ideas, and occasional technical support to other Arts Council departments as needed.
- Research non-profit industry trends, emerging digital and consumer behaviors, and provide guidance for new tools and technologies that may increase the digital footprint of the Arts Council.
QUALIFICATIONS
- BA/BS or minimal two years of work experience in public relations, journalism, communications, digital and social media marketing, or related field.
- Knowledge of Website Publishing and Content Management Systems (Wix) is required.
- Strong project management skills are required. Experience with project management software (Asana) preferred.
- Must be deadline and detail oriented with the ability to multi-task projects simultaneously.
- Must have excellent verbal and written communication skills with the ability to articulate clearly, concisely, and impactfully.
- Must be a strategic, creative, and analytical thinker.
- Knowledge of Google Suite products and Microsoft Office Suite products is required.
- Knowledge of Analytic Tools (Google Analytics, Facebook Business Officer), Search Engine Optimization (SEO), and best practices of Targeted Digital Tactics for marketing is required.
- Knowledge of Email Marketing is required.
- Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.
- Photography and videography skills are a plus.
- Experience with nonprofit organizations is a plus.
PHYSICAL REQUIREMENTS
- Special events and projects may require indoor and outdoor periods of standing, walking, sitting, lifting materials up to 20 pounds, and overseeing assigned event areas and volunteers.
- Speech and hearing abilities are required for communication. Visual skills are required for preparing publicity materials, typing, and proofreading.
- Occasional night and weekend work may apply.
COMPENSATION AND BENEFITS
Compensation will range from $60,000 to $63,000 per year. Benefits include healthcare, dental, and vision. Other benefits include paid time off (PTO) and a matching contribution toward a qualifying SIMPLE IRA. The Director of Public Relations position is a full-time, exempt position for the Arts Council. The Arts Council of Fayetteville/Cumberland County is an equal opportunity employer.
APPLICATION
Qualified candidates for the Director of Public Relations position should send their cover letter, resume, and salary requirements to the Arts Council recruiting team at [email protected]. Please include “Director of Public Relations” in the subject line of your email. The vacancy will remain open until filled. No telephone calls, please.
Arts Council Of Fayetteville
Related jobs:
Women’s Board Assistant
Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.
Job Responsibilities
-
Provide administrative support to the Women’s Board team
-
Coordinate scheduling and communication with talent and clients
-
Maintain and update talent portfolios and records
-
Assist with bookings, contracts, and follow-ups
-
Handle general office duties as needed
Requirements
-
Strong organizational and multitasking skills
-
Excellent written and verbal communication abilities
-
Proficiency in office software and scheduling tools
-
Previous agency or entertainment industry experience preferred
Compensation
-
Competitive pay (details provided upon application)
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Wardrobe Assistants – Freelance Opportunities
Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.
Job Responsibilities
-
Handle costume laundry, ensuring all pieces are clean and performance-ready
-
Perform repairs and minor alterations as needed
-
Maintain costume quality and organization throughout the contract
-
Collaborate with the production team to meet wardrobe needs efficiently
Requirements
-
Experience in costume or wardrobe management preferred
-
Ability to perform sewing, repairs, and alterations
-
Flexibility to work within an onboard schedule
-
Professional and detail-oriented approach to costume care
Compensation
-
Flexible onboard schedule
-
Contractor status (not crew)
-
Private cabin accommodation
-
No cruise duties, crew drills, or IPM requirements
Job Description
Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.
Job Responsibilities
Sound Recordist:
-
Record and monitor high-quality production sound during filming.
-
Operate boom microphones, lavaliers, and other audio equipment.
-
Maintain organized sound files and deliver daily backups.
-
Troubleshoot audio issues quickly and effectively.
Driving Production Assistant:
-
Safely transport crew, cast, and equipment between locations.
-
Assist with on-set tasks, including equipment setup and breakdown.
-
Support production team with errands, pickups, and deliveries.
-
Ensure production vehicles are clean, fueled, and ready for use.
Requirements
Sound Recordist:
-
Previous experience in documentary or commercial production.
-
Proficiency with professional audio gear and field mixers.
-
Strong attention to detail and ability to adapt to on-location challenges.
Driving Production Assistant:
-
Valid driver’s license with a clean driving record.
-
Previous on-set production experience preferred.
-
Ability to lift and move production equipment.
-
Strong work ethic, reliability, and problem-solving skills.
Compensation
-
Paid positions; rates to be discussed based on experience and role.
Marketing Coordinator – Team Socials
Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.
Job Responsibilities
-
Plan, create, and schedule high-impact social media content across multiple platforms.
-
Drive brand storytelling with fun, engaging, and unconventional ideas.
-
Collaborate with the creative team to bring unique fan experiences to life online.
-
Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.
-
Engage with the fan community to foster interaction and loyalty.
-
Maintain brand standards while experimenting with creative concepts.
Requirements
-
Proven passion for social media marketing and creative storytelling.
-
Strong understanding of trending social platforms and digital engagement strategies.
-
Ability to work under tight deadlines while maintaining high-quality output.
-
Collaborative spirit with excellent communication skills.
-
Self-driven, adaptable, and committed to pushing creative boundaries.
Compensation
-
Competitive pay, commensurate with experience.
-
Opportunity to work in a high-energy, innovative sports entertainment environment.
Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.
Job Responsibilities
-
Direct live broadcast services, including calling the show, operating switchers, and managing camera operations
-
Coordinate graphics, audio, and technical elements for a professional on-air presentation
-
Operate PTZ and remote cameras in both ENG and studio formats during live services
-
Frame and compose shots, perform smooth camera movements, and multitask during live direction
-
Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters
Requirements
-
Minimum 3 years of experience in live video production or camera operation
-
Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems
-
Strong leadership, communication, and multitasking skills under time-sensitive conditions
-
Physical stamina for extended standing and equipment operation, with excellent vision and hearing
-
Ability to troubleshoot and maintain high technical and creative standards
Compensation
-
Competitive pay based on experience
-
Up to $350 per service for Production Directors
-
Up to $300 per service for Camera Operators
Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.
Job Responsibilities
-
Operate FX9 camera for filming select scenes
-
Assist camera operators and manage equipment setup (Camera Assistant / DMT)
-
Provide hair and makeup services for the host (HMUA)
-
Support general production needs, pickups, and set preparation (Production Assistants)
Requirements
-
Must be available for 3–4 days between September 11th and 22nd
-
Production Assistants must have a valid driver’s license for crew pickups
-
Local or New York-based crew preferred for logistical convenience
-
Portfolio or CV required for consideration
Compensation
-
All roles are paid (rate details upon application)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities