The Berman Group is seeking a public relations and social media professional to lead accounts and support strategy and execution for clients. This is a communications and content-focused role with the opportunity to deliver impactful, integrated campaigns for an exciting and growing roster of real estate, technology, design, nonprofit, sustainability and investment clients. Real estate experience a plus!
This position is in NYC with the successful candidate working in the office on a hybrid schedule.
Job responsibilities include:
- Be the main point of contact and manage execution and strategy for a roster of clients
- Write, edit and pitch press releases to industry and general media contacts
- Strategize and pitch interviews to relevant media, as well as help develop clients as regular media sources
- Write and edit earned, sponsored and client-hosted articles for media outlets, industry newsletters and other digital and print media
- Coordinate and strategize with our team and clients on editorial, brand and social strategy
- Develop creative story, communications playbook and campaign ideas that drive favorable media coverage and business growth for clients
- Monitor media and maintain regular clippings reports for clients
- Strategize, create and manage social media schedules, posts and engagement data
- Maintain and grow a database of media and industry contacts
- Work with our creative and web teams to develop ad copywriting for multimedia digital and print content
The ideal candidate has the following qualifications:
- You’re a self-starter and highly organized but also a collaborative team player for our integrated business
- You have exceptional writing skills and can develop your own story ideas for clients
- You have at least 2-4 years of experience in public relations and social media management, either in-house or at an agency
- You have a demonstrated ability to work analytically and thoughtfully within deadlines
- You can prioritize and multitask across your client accounts
- You have experience with client- or executive-facing roles and can communicate professionally and strategically in meetings and pitches
- You exhibit professionalism in all aspects of work, including with clients
- You’re proficient in the Microsoft Office suite, Google Docs and major social media platforms
- It’s a plus if you have experience in the real estate, built environment or technology industries
The Berman Group
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