Marketing Director

The Company: Pupatella is an award-winning Neapolitan pizzeria that was founded by a native of Naples, Italy, in 2007. We serve Neapolitan pizza exactly as it has been prepared for over 150 years in neighborhoods throughout Naples.

Pupatella Management Company (Company) began in Arlington, VA and is the management company of the Pupatella chain of pizzerias, which has experienced large growth during the past four years, and with projected continued growth. There are currently seven Pupatella pizzerias in the Washington, DC Metro area and one location in Richmond, VA. The Company is further expecting to open several new pizzerias over the course of the next 24 months.

The Job: 

The Director of Marketing is responsible for the overall performance and consistency of our brand, which includes managing and developing our brand image and positioning relative to our local markets and competitors. This is the key staff member to plan, develop and implement marketing initiatives and activities for our brand, pizzerias, and products.

Responsibilities:

·      Leads market research efforts to understand customers’ perception and behavior and formulate effective marketing strategies to ensure the brand receives maximum visibility and performs better than its competitors and experiences year-over-year sales growth.

·      Is required to be creative and up to date with marketing trends.

·      Will coordinate marketing projects, advertisement campaigns and events for our brand, pizzerias, and products.

·      Will work with a wide network of people such as advertising and media professionals, contractors as well as our own internal team members.

·      Will report results and activities during management meetings.

·      Integrate corporate objectives into their brand management strategies.

·      Budget management.

Specifically, the Director of Marketing will

·      Manage the Company’s marketing budget by selecting and prioritizing projects that will benefit the entire brand and each individual pizzeria location, while delivering them on time and on budget.

·      Manage the public relations strategy of the Company and its executives.

·      Create and execute social media campaigns and coordinate with the Company’s current social media consultant.

·      Create, manage, distribute, and implement the Brand Guide.

·      Participate in and coordinate events to drive each pizzeria’s revenue and increase overall brand awareness and goodwill.

·      Maintain and update website and website content.

·      Manage graphic design.

·      Maintain all aspects of online & mobile ordering and gift card programs.

·      Disseminate marketing collateral by working with print vendors to source material for printing and negotiate competitive pricing.

·      Conduct periodic marketing training for all pizzeria management staff as well as Company executives.

·      Work with each pizzeria and each general manager on an individual and collective basis to develop marketing plans, explore new tactics, build community relationships, drive revenue, run events, and expand the brand’s overall goodwill.

·      Review and approve all marketing collateral bearing the Company’s unique trademarks and brand to ensure it is consistent with brand guidelines and standards.

·      Develop campaigns and partnerships aimed at driving new customer traffic and raising frequency of existing customer traffic at pizzerias.

The Requirements (Training and Education)

Successful candidates for the position of Director of Marketing must be able to demonstrate core knowledge of marketing-related subjects such as consumer behavior, marketing strategy, market research, and advertising as well as have a knowledge of budgeting and possess overall creative skills. Candidates must have a minimum of 3 years’ experience in restaurant marketing, experience organizing and hosting events, and must be outgoing and collaborative.

Highly desired, but not required, is either a bachelor’s degree in business, with specialization in marketing.

Salary

Negotiable, opportunities for bonuses and career advancement.

Benefits

We carry a range of benefits, including health care coverage.

Pupatella