Digital Marketing Manager Job Description
COMPANY
Nutrishare is a premier provider of TPN (Total Parental Nutrition) Home IV Therapy. This much needed product allows patients with comprised GI tracts to get the daily nutrition required.
OPPORTUNITY – BE FUN AND CREATIVE!
The Marketing Manager will own their marketing strategy and will build robust marketing campaigns to get the word out to both B to B and B to C. You will be responsible for developing and executing marketing strategies that promote our services to potential patients and referral sources. This includes creating and publishing content, managing social media and website presence, designing marketing collateral, and collaborating with internal and external stakeholders to drive business recognition and growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
· Develop and execute a comprehensive marketing strategy for Nutrishare, including content development, social media, website management, and collateral design.
· Write and create engaging marketing materials, including blog posts, case studies, and email campaigns, that educate potential patients and referral sources on the benefits of Nutrishare’s services.
· Design marketing collateral, such as business cards, flyers, and other materials, that align with the company’s brand and support business objectives.
· Manage social media channels, including creating content, scheduling posts, and monitoring engagement.
· Oversee website content and design, including updating website pages and ensuring website is up to date and user-friendly.
· Collaborate with internal stakeholders, such as the Sales and Clinical teams, to develop marketing campaigns and materials that support business objectives.
· Work with external stakeholders, such as marketing agencies and vendors, to drive marketing performance and recognition of the business.
· Monitor and report on key marketing metrics, such as website traffic and engagement, social media performance, and lead generation.
SUPERVISORY RESPONSIBILITIES
Directly supervises consumer advocates, both employed and contracted. Works closely with outside vendors responsible for additional marketing services.
EDUCATION and/or EXPERIENCE
Bachelor’s degree (BA or BS) or equivalent from four-year university; or six months to one-year related experience and/or training; or equivalent combination of education and experience. Experience in dietetics or other relevant nutrition experience preferred.
LANGUAGE SKILLS
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Mental stability and the ability to get along with coworkers are essential functions of the job, without which an employee is not qualified.
PHYSICAL AND EMOTIONAL DEMANDS
The physical and emotional demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The inability to cope with a stressful work environment does not constitute a protected disability.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee regularly is required to sit and reach with hands and arms. The employee is regularly required to stand, walk; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee is frequently required to talk and hear. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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