Emporium is a new wholesale origination platform that is dedicated to servicing professional mortgage brokers and non-delegated correspondent lenders. Our aspirations at Emporium are simple: build a team of talented individuals with shared values who think and behave like owners, create a culture that is focused on exceptional customer service and deliver quality products and returns to stakeholders. Come join us!
Role Summary
The ideal Marketing Manager will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities:
- Strategize with sales and recruiting teams to determine immediate and long-term marketing needs.
- Experience in creating product specific print collateral, use of marketing via email campaigns & social media postings (to include video content), and graphic design.
- Discover effective marketing and promotional channels, including media platforms to be used to increase brand awareness and relay product messages to brokers.
- Create, track, and assess effectiveness of marketing campaigns and strategies, identifying key performance metrics and provide suggestions for improvements.
- Perform Marketing Onboarding calls with new sales team members.
- Lead and conduct training to brokers on marketing platform(s).
- Through collaboration with Sales and Underwriting, interpret and simplify product guidelines for marketing use.
- Assist in managing relationships with third-party agencies.
- Manage promotional items and logistics of company store.
- Oversee planning and execution of industry events, including managing budget and logistical day-of efforts.
Requirements and skills
- Proven experience as marketing specialist or similar role within the financial industry.
- Hands on experience with traditional and digital marketing tools and practices.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
- Demonstrable experience in marketing data analytics and tools.
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
- Well-organized and detail oriented.
- Creative mind.
- Exceptional communication and writing skills.
- BS/BA in marketing, communications or equivalent.
Emporium is an equal opportunity employer. At Emporium we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
***No outside recruiters or agencies. ***
Emporium TPO
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