POSITION: BRAND MANAGER
REPORTS TO: HEAD OF MARKETING, US
DEPARTMENT: MARKETING
BASED: NEW YORK, US
Future Beauty Labs is a global beauty house and incubator of disruptive beauty brands with offices based in Glasgow, Scotland and NYC, US. We are one of the world’s fastest growing skincare houses and the creators of revolutionary sunless brands Tan-Luxe, Isle of Paradise, Tanologist and newly launched barrier boosting skincare brand, BYOMA. Driving category-leading growth across the biggest global retailers, we’re embarking on a journey to change the world with science-backed, technology-driven, and award-winning innovation all of which is informed and inspired by our connected community of consumers.
Our mission is to solve unsolved needs. We are driven to accomplish the seemingly impossible, believing that beauty alone cannot change the world, but how it makes you feel CAN & WILL.
Due to rapid international growth, we have an opportunity for a Brand Manager to join our US Marketing team. Reporting to the Head of Marketing, our Brand Managers support the business in driving our marketing strategies for the FBL brand, making sure all internal parties are aligned and working towards the same goals. You will support initiatives and plans to drive brand awareness within our communities; recruit customers and promote sales growth within the US market.
We are looking for someone with a passion for beauty and an enthusiastic drive to be a part of a company that is innovating and disrupting the norms of the industry.
KEY RESPONSIBILITIES
- Be the US Brand Ambassador and key local contact for internal stakeholders, and external retailers, suppliers, and agencies
- Work with Head of US Marketing in sustaining the integration of localized brand strategy and messaging across all touchpoints while focusing on increasing brand awareness
- Contribute to all aspects of the creative process, including strategy, campaign development and customer insights
- Ensure consistency of brand standards across all marketing platforms – working with and aligning creative, social, graphic design, digital marketing, and retail marketing
- Assist with the development of the marketing calendar and strategies for new product launches and existing products across brand partnerships, events & activations, PR, influencer marketing, digital marketing, social media, retail marketing (retail channels inc. POS) etc.
- Assist and collaborate to create full product launch strategies with strong emphasis on brand messages, visuals, social media and content for campaigns
- Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI
- Have oversight and clear understanding of the plans for the brand including marketing and commercial levers (promo calendar and optimization, activations, etc.).
- Manage influencer relationships and paid budgets including creator hub and organic seedings in alignment with dedicated influencer strategy
- Maintain seasonal Marketing calendar; largely responsible for consistently updating entire team on any changes to annual calendar
- Responsible for assisting with the development of marketing presentations and materials for internal and external usage
- Manage category initiatives and track the development of all projects
- Responsible for weekly and monthly reporting across brand initiatives
- Assist and collaborate to create full product launch strategies with strong emphasis on brand messages, visuals, social media, and content for campaigns
- Assist with the management and development of the Brand Marketing Coordinator
- Manage brand social media channel – strategy, content scheduling, community management, brand partnerships and collabs
PERSON SPECIFICATION
- 3-4 years’ experience in a brand marketing role
- Experience working with Gen-Z audiences
- Experience in / passion for beauty, skincare, lifestyle, fashion, culture
- Excellent verbal and written communication skills
- Enthusiastic, collaborative and energetic
- Strong attention to detail whilst working under pressure to meet deadlines
- Ability to build strong relationships along with working as both as part of a team and as an individual, using own initiative and setting own deadlines and goals
- Flexible and enthusiastic approach to work
- Strong project management skills; impeccable attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity
- Self-Starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment
- Strong strategic, analytical, and quantitative skills
- Experience /knowledge in emerging digital/social media platforms
WHATS IN IT FOR YOU?
Base salary range: $60,000 – $80,000
Additional benefits and perks:
- Annual performance related bonus
- 401(k) Plan
- 15 Days Vacation Leave
- US Public Holidays
- Birthday Day Leave
- Medical and Dental Benefits
- Summer Fridays (1pm finish on a Friday during Summer months)
We’re on a mission to be the best place to work in the world.
Future Beauty Labs is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Future Beauty Labs
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