Sr Brand Manager (CPG) – hybrid in office 2- 3 times a week in Stamford, CT (Direct train from
Grand Central)
Not a start-up but scale-up CPG family/kid/baby brand with a global presence is ready to hire a
new Brand Manager (US Lead). This position will be vital in helping the company continue its
growth expansion into the US market.
What you will do:
- Develop and execute brand strategies to drive market growth and achieve business objectives
- Conduct market research and analysis to identify consumer insights, market trends, and competitor activities
- Lead the strategic management of earned media channels, encompassing social media, community engagement, and PR efforts, to enhance brand visibility and reputation
- Create and manage brand positioning, messaging, and value propositions that resonate with the target audience
- Plan and oversee the development of marketing campaigns, including advertising, promotions, and digital initiatives
- Collaborate with cross-functional teams, including the global marketing team
- Monitor and analyze brand performance metrics, including sales data, market share, and brand perception, and make data-driven recommendations for improvement.
- Work with agency partners to maintain brand integrity and consistency across all marketing channels and touchpoints
- Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and stay competitive in the market
Requirements for consideration:
- 12+ years of brand marketing experience
- Must have experience with CPG/FMCG brands
- Proven track record of effectively managing earned media strategies, including social media, community engagement, and PR, to drive brand recognition and engagement
- Retail advertising experience is highly preferred (Walmart, Target, Amazon, etc.)
- Demonstrated experience in successfully managing individuals in a marketing role
- Successful history executing global strategy for US market
- Strong analytics skills with the ability to draw actionable insights from consumer insights
- Strong and clear communicator with the ability to influence at all levels
Benefits:
- Office closes on Fridays at 2:30pm all year
- 20 vacation days plus 5 sick days
- 401K Match
It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.
Hansen Recruiting
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