Temporary Associate Brand Manager

Paul Hobbs Winery is searching for a temporary Associate Brand Manager to cover for a leave of absence. The position is critical in developing and implementing the marketing and programs for Paul Hobbs Selections (PHS) and Paul Hobbs Wines (PHW). The Associate Brand Manager will possess strong communication and organization skills, be detail-oriented, and have the ability to manage and prioritize multiple tasks and deadlines. This temporary position is approximately 4-6 months. 

Examples of responsibilities:

1)      Brand Management:

a)      Provides support on day-to-day logistics (ex. sample sends, inventory management, brand assets, pos, etc).

b)      Creates PHS marketing support needs: collateral, presentations, educational tools, point-of-sale, etc.

c)      Develops marketing slides for quarterly business meetings.

d)      Contributes marketing updates to bi-weekly company newsletter.

e)      Supports the design, production and management of portfolio assets and collateral.

f)       Provides all content support materials for PHS DTC releases and club shipments. 

g)      Sends wholesale sales team monthly & quarterly marketing updates, highlighting key initiatives, vintage rolls, etc.

h)      Supports PHW brand manager on an as-needed basis.

 

2)      Press & media:

a)      Manages PHS media requests and scoring submission calendar, while tracking and communicating all media hits.

b)      Manages all critics tastings for PHS (with support of Marketing Coordinator).

c)      Develops sell sheets and other POS related to media scores / accolades.

d)      Manages media submissions (with support of Marketing Coordinator).

 

3)      Digital:

a.       Manages timely updates to PHS brand and PHS websites.

 

Specific qualifications & skills:

1.      Marketing: Experience in luxury wine marketing; proven track record with digital design & strategy execution.

2.      Communication: Communicates in an articulate, concise, and intuitive manner. Strong writing and editing skills. 

3.      Business: Highly organized; keen eye for detail. Able to manage inventories, track program success, etc. 

4.      Wine Service & Knowledge: Comprehensive knowledge of wine including history, making, commercialization. A master at protocols and procedures of fine wine service (i.e., wine dinners, shows, seminars, various tastings, etc.)

5.      Attitude: Positive, considerate, creative, professional demeanor. 

 

Basic job requirements:

1.      Minimum of 2 years in a brand management or sales role, preferably in a luxury wine environment, imports preferred.

2.      Minimum bachelor’s degree (preferred graduate degree), marketing or communications emphasis preferred.

3.      Proficient in Word, Excel, PPT, and all adobe creative suites.

4.      Excellent verbal and written communication skills.

5.      Ability to lift and carry at least 50 lbs., or a 9L case of wine. 

PAUL HOBBS WINES