Integrated Content Director

Robert Half is seeking a Director of Integrated Digital Content Strategy to lead their Santa Barbara-based client’s Social/Digital team. This role is pivotal in crafting and executing comprehensive digital and social media campaigns for our key clients. This Director’s expertise will guide our social media team, and their proven track record in developing captivating content will drive engagement. This role requires visionary thinking and hands-on execution, overseeing the social media team’s efforts and collaborating with internal departments to ensure that all digital and social content aligns seamlessly to meet agency and client goals.

Responsibilities:

• Develop a visionary digital engagement strategy for client accounts, emphasizing top-of-funnel engagement and focusing on converting retail prospects.
• Lead conceptualizing and creating integrated content strategies rooted in digital and social-first approaches, supporting priority campaigns for key agency accounts.
• Provide guidance and leadership to the social media team, shaping effective marketing strategies for managed accounts.
• Collaborate closely with account management, media, and creative teams to draft strategic documents, plans, and proposals.
• Construct digital campaign roadmaps for priority activations, ensuring cohesive content distribution across paid and owned channels.
• Define measurable KPIs, establish benchmarks, and outline growth targets for each campaign activation.
• Partner with creative and production teams to develop compelling brand creative that incites audience engagement and action, whether for brand awareness, specific campaigns, or ongoing promotions.
• Drive the evolution of brand content strategies for managed accounts supported by social media managers.
• Standardize operational processes across agency departments to enhance integrated digital and social planning and execution.
• Oversee multiple campaigns across client accounts, from inception to completion, by establishing measurement frameworks, refining reporting structures, troubleshooting issues, proposing remedies, providing client guidance, ensuring quality, and adhering to budget and timeline constraints.
• Proactively engage external partners and stay abreast of emerging trends and platforms to inform future engagement strategies.
• Serve as the organization’s advocate for digital content, social media, and influencer initiatives.
• A typical day will encompass brainstorming, strategizing, and fostering collaborative efforts among team members.

Robert Half