Digital Strategy & Marketing Manager

Company: Safari Ltd® is an American owned, family operated manufacturer and worldwide distributor of educational toys. These authentic, hand-painted figurines have been inspiring children around the globe for three generations. Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far…

Position Overview: Safari Ltd® is looking for a gregarious, strategic thinking, laser-focused, supernaturally organized Marketing Assistant.

The Digital Strategy & Marketing Manager’s role involves a wide range of organizational activities, including working with the Creative Development team to execute communications plans, crafting press releases and media lists, connecting with journalists, monitoring and tracking PR efforts and media placements, as well as assisting with developing recaps.

The ideal candidate possesses an uncanny attention to detail, adaptable to evolving technology, can make good decisions at lightning speed when monitoring social media, and of course, a love of toys.

Other functions the Digital Strategy & Marketing Manager’s role entails:

· Work with Management to ensure messages are consistent with overall brand identity

· Collaborate with Management, internal teams, and partners on marketing strategy

· Assist in the creation and/or organization of digital campaigns (Email, web, etc.)

· Possess the writing and technical skills to craft and present compelling stories for print, digital, video, blog posts, social media copy and PR efforts

· Develop media lists and press releases, pitch media and foster relationships with relevant publications

· Develop recaps of all public relations initiatives and analyze the effectiveness of the communications (includes following up, securing all media placements, confirming ad space value, etc.)

· Gather important data (social media, web analytics, rankings etc.) and report competitive actions and/or initiatives on a quarterly basis

· Assist with the management of ads for social media channels, including Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc.

· Upload and/or Optimize product listings for Website and Marketplace listing (e.g. eBay or Walmart) Requirements

· Communicate directly with vendors and to manage projects and deadlines

. And perform other job-related duties or other assigned task and projects as directed by company management and/or supervisors.

· Job duties may be changed or added base on department and company needs.

Requirements:

· Bachelor’s degree in Communications, Marketing or related field

· Minimum 2-5 years of relevant experience

· Digital and Internet marketing experience is required

· Adept in social media channels Facebook, Twitter, Pinterest, Instagram, LinkedIn (must be familiar with each social media outlet, how to update and navigate each)

· Strong time management, self-management, a sense of urgency, and organization skills

· Must be able to provide writing samples demonstrating a breadth of conceptual work and copywriting skills

· Strong communication and presentation skills are required

· Must be self-directed and motivated and also have the ability to work well within a team environment

· Proficiency in Microsoft Office (Excel, Word, PowerPoint), Adobe Photoshop, and video editing software

· Punctuality and consistent work attendance

Safari Ltd.