Job Description:
As the Manager of Social Media & Influencer Marketing you’ll be the strategist and internal evangelist for our integrated marketing communications across Brand and PR teams.
You’ll be leading our influencer program and relations efforts as well as driving our social media strategy. This role will be responsible for driving overall U.S. influencer strategy and outreach to build a robust network of Uniqlo fans who create authentic content with an always on approach in various life-communities.
On one side, you will harness the power of people to help tell UNIQLO’s story while also educating influencers on how to leverage UNIQLO products to tell their own. Working in tandem with other key stakeholders around the business, you’ll drive brand growth by recruiting authentic creators, influencers into our brand community and will conduct research to source, vet, and analyze influencers for potential collaborations. In this position, you’ll oversee day-to-day account management including, but not limited to: writing/sending briefs, filing and organizing content, payments/invoices, budget management and building a strong relationship with our community of influencers.
On the other hand, you will be responsible for the development of a content calendar strategy that brings our brand and product priorities to life across our social media landscape. You must know how to manage social handles for a brand and/or personal handles with a proven track record of growing audience size. You also have proven track record for executing influencer work (organic and paid) for a global company and know how to tell interesting product and community stories.
You will support Marketing leaders to scale channel activations by partnering with internal marketing teams and external agencies. You should also be seen as a critical resource and counsel company-wide in best practices for engaging with influencers.
To succeed in this role, you’ll need experience in influencer marketing, social media and analytics to implement innovative influencer campaigns across multiple social platforms.
This role will be a direct report to UNIQLO’s Director of Brand & Product Marketing.
You will…
- Plan and manage the annual strategy and budget for influencer and social activities
- Develop and scale our Creator/influencer marketing strategy, including identifying ‘hero’ products/sellers to feature in our work and partner with on campaigns
- Devise, communicate, and implement a comprehensive influencer and social marketing strategy, including KPIs, budget, and calendar
- Build a strong network of influencers by connecting and contacting regularly each individual
- Be responsible for all aspects of social media analytics, including reporting processes, development of insights, and socialization with key stakeholders
- Investigate digital technologies and emerging platforms to uncover opportunities for ongoing growth and innovation
- Develop and report clear KPIs and tracking metrics
You are…
- Organized—Exceptional organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
- Creative— Challenge conventional methods and open to new ideas
- Analytical— Thinker with the ability to leverage social metrics to continuously improve the social media strategy
- Enterprising— Seek to take up and start new projects. Able to achieve work with risk of failure
- Driven for Results— Push projects to completion with a sense of urgency
- Passionate— A driving passion for social media, building community and interacting with various audiences
- Social Expert— Proficient in social platforms such as TikTok, Instagram, Threads, X and Pinterest
- Problem Solver— Good instincts in solving problems and willingness to perform repetitive tasks and evolve existing processes
Requirements
- 2-3+ years of influencer marketing experience + developing and delivering digital & social marketing strategy in a dynamic, fast-paced environment required
- Experience in creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase
- Strong experience leading teams as well as managing, coaching and developing direct reports required
- Strategic & critical thinking – you get the smaller and the bigger picture
- Understand key business KPIs
- A team player with a fantastic can-do attitude
- Excellent communication skills with a sharp attention to detail and organization
Salary: $88,000 – $108,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.
UNIQLO
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